Franchise Deep Dive: RockBox Fitness Franchise Costs, Fees, Profit and Data

This group fitness franchise caters to both experienced athletes to beginners, with a variety of boxing-based class formats.

By Victoria CampisiStaff Writer

11:11AM • 09/19/23

LAST UPDATED: September 2023

FRANCHISE WEBSITE: https://www.rockboxfitness.com/franchise-opportunities/#~1U0E4z6

NUMBER OF LOCATIONS: 66

REPORTED COST TO GET IN: $374,624-$491,275

REPORTED ROI (Item 19): N/A

RockBox Fitness is a boxing franchise featuring group fitness, full-body workouts. The franchise offers boxing-based fitness classes that incorporate boxing, kickboxing and functional training.

How Many RockBox Fitness Locations Are There?

RockBox Fitness has 66 locations across 21 states. The Huntersville, North Carolina-based business was founded in 2017 and began franchising in 2018. As the brand continues to grow, there are still plenty of prime locations available. Hot markets include Colorado, Florida, Georgia, Tennessee and Texas.

What Is The RockBox Fitness Business Model?

At RockBox Fitness, there are workouts for everyone at every experience level, and no boxing experience is required. The franchise offers a variety of fitness class formats to meet the needs of everyone in the communities it is located in. It also places an emphasis on personalized attention, where skilled trainers provide support, encouragement and guidance to members.

“From beginners looking to start their fitness journey to seasoned athletes seeking to refine their skills, our tailored programs offer something for everyone,” the company wrote on its website.

The RockBox Fitness workout overview includes:

Dynamic Boxing and Kickboxing Workout Classes: These boxing-based fitness classes feature a dynamic combination of boxing and kickboxing with functional strength training. In order to keep the workouts challenging, the boxing classes for adults (and teens) include a different workout every day.
Fusing Kickboxing and Boxing with Traditional Workouts: Personal trainers fuse boxing and kickboxing moves with functional training exercises for a workout designed to target every muscle group.

Franchise owners also have the opportunity to scale quickly after their launch and expand through multiple revenue streams. Support processes include:

Results-Driven Model: Proven and data-baked business model and product that enables franchisees to find operational success.
Ongoing Support: Complete operational and sales training tools that enable franchisees to achieve business, financial and personal goals.
Area Developer Program: Franchisees can benefit from recurring revenue and extensive incentives through multi-unit development.
Managed Member Acquisition Center: This call center allows RockBox Fitness to help franchisees increase membership numbers.

How Much Can RockBox Fitness Franchise Owners Make?

Earnings for RockBox Fitness franchise owners are not publicly available. However, when prospective owners receive and review the brand’s Franchise Disclosure Document, they will be able to review the company’s audited financial statements and to evaluate corporate store performance, as well as franchisee location performance.

How Much Does It Cost To Open a RockBox Fitness?

The total estimated initial investment to open a RockBox Fitness is $374,624 to $491,275. Below is a breakdown of the costs.

Initial Franchise Fee: $59,900
Rent and Security Deposit: $5,200-$13,000
Utilities: $500-$1,000
Leasehold Improvements: $103,900-$141,000
Initial Advertising Spend: $20,000-$32,000
Inventory, Furniture, Fixtures, and Equipment: $116,274-$128,675
Computer Systems: $3,000-$5,000
Insurance: $300-$3,000
Signage: $10,000-$14,000
Office Expenses: $500-$1,500
Licenses and Permits: $500-$1,200
Dues and Subscriptions: $1,000-$2,000
Business Planning and Miscellaneous Expenses: $1,500-$3,000
Professional Fees (lawyer, accountant, etc.): $1,500-$3,000
Travel, Lodging and Meals For Initial Training: $1,000-$4,000
Additional Funds (For First Three Months): $25,000-$50,000
Total: $374,624-$491,275

What Is the Franchise Fee for RockBox Fitness?

The franchise fee for RockBox Fitness is $59,900.

Who’s On RockBox Fitness Leadership Team?

Roger Martin — Co-Founder and Chief Executive Officer
Jeff Dudan — Principal and Senior Advisor
Zac Celaya — Vice President of Franchise Development
Kierstin Lothe — Manager of Franchise Development Operations
Matthew Cookhorne — Franchise Development Manager

What Helpful Articles Can I Read to Learn More About RockBox Fitness?

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