Franchise Deep Dive: ServiceMaster Restore's Franchise Costs, Fees, Profit and Data

LAST UPDATED: June 14, 2023
FRANCHISE WEBSITE: https://franchise.servicemasterrestore.com/
NUMBER OF LOCATIONS: 800+
REPORTED COST TO GET IN: $252,675
REPORTED ROI (Item 19): $2.49 million (average gross sales top quartile single-unit owners) to $6.23 million (average gross sales top quartile multi-unit owners)

ServiceMaster Restore is an industry leader in the field of disaster restoration and recovery services. The brand, which was founded in Chicago in 1929 by former minor league baseball player Marion E. Wade, specializes in providing assistance and solutions for residential and commercial properties that have been damaged as a result of disasters, including everything from water damage, fire, mold or severe weather events. The brand offers a number of restoration and repair services, including water extraction and drying, smoke and odor cleanup, structural repairs, general cleaning and restoration, mold remediation, and reconstruction.

The brand’s mission statement is “making everyday heroes more heroic,” and the brand strives to provide a “consistent and excellent” level of quality to its customers. As a result of its offerings, ServiceMaster Restore claims to have over $1 billion in annual revenue, which it says not only makes it a best-in-class provider of disaster restoration but also a “great franchising opportunity.”

ServiceMaster Restore falls under the ServiceMaster Brands umbrella, which also owns and operates franchises such as Merry Maids, Two Men and a Truck and ServiceMaster Clean.

How Many ServiceMaster Restore Locations Are There?

As of June 2023, there are more than 800 ServiceMaster Restore franchise locations across the globe, with locations spread across 14 countries.

What Is the ServiceMaster Restore Business Model?

The ServiceMaster Restore business model revolves around providing disaster restoration and recovery services to both residential and commercial properties. The brand emphasizes that it provides the “highest level of service” to its customers and has “drastically exceeded” expectations since its inception in 1929. 

ServiceMaster Restore provides its services to consumers whenever needed and claims to make themselves available 24/7. In addition to its base restoration services, the brand also provides assistance to customers who need to navigate the insurance process, and ensures all of its franchise owners and employees are trained and certified to handle different types of restoration projects.

From a franchise perspective, the brand claims to offer “world-class” training and support to new owners. ServiceMaster Restore provides more than 100 hours of classroom training that teaches new operators general business management, office development, marketing, accounting and production. After new owners open their franchise, the brand also provides ongoing support in the form of business development consultants, a nationwide vendor program, a franchise council and marketing support.

How Much Can ServiceMaster Restore Franchise Owners Make?

According to the brand’s franchise website, the average gross sales for the top quartile single-unit operators is as much as $2.49 million, while the average gross sales for top quartile multi-unit owners is $6.23 million. These numbers are based on the annual gross sales for the 2022 fiscal year.

How Much Does It Cost to Open a ServiceMaster Restore?

While the total investment to purchase a ServiceMaster Restore can vary depending on the territory, the estimated total investment necessary to begin the operation of a ServiceMaster Restore franchise is around $252,675.  

For business owners looking to open a ServiceMaster Restore franchise, the brand also offers a franchise conversion program, which allows current business owners to convert their independent restoration companies into ServiceMaster Restore.

What Is the Franchise Fee for ServiceMaster Restore?

The initial franchise fee is $72,500.

Who’s on the ServiceMaster Restore Leadership Team?

• Greg Weller, CEO of ServiceMaster Brands
• John Tovar, President of ServiceMaster Restore
• Jim Boccher, Chief Development Officer
• Kim Brooks, Senior Vice President of Operations
• Charles Kowanetz, Director of Franchise Development
• Michael Ganda, Vice President, Marketing
• Leslie Boley, National Franchise Development Manager

What Helpful Articles Can I Read to Learn More about ServiceMaster Restore?

• How to Start a Restoration Company and How Franchising Makes it Easy
• ServiceMaster Restore Network Continues to Strengthen from Investments and Partnership
• Four Top-Ranking ServiceMaster Brands Actively Recruiting Franchise Owners
• ServiceMaster Restore – Services

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