Franchise Deep Dive: Shine Franchise Costs, Fees, Profit and Data

This home service industry franchise offers potential franchisees the opportunity to start their own business with just one van and two employees.

By Erica InmanStaff Writer

9:09AM • 10/02/23

LAST UPDATED: September 12, 2023

FRANCHISE WEBSITE: https://shinefranchise.com/

NUMBER OF LOCATIONS: 46

REPORTED COST TO GET IN: $106,090 to $181,600

REPORTED ROI (Item 19): $121,511.01 (average annual net profit)

Shine is a home service industry franchise that offers window cleaning, pressure washing, roof and house washing, gutter cleaning, outdoor lighting, and holiday lighting services. Shine offers both residential and commercial services in 14 states across the country, primarily in the eastern half of the country.

As a franchise opportunity, Shine franchises have shown consistent revenue growth, and 50 franchise locations have opened over the past several years.

How Many Shine Locations Are There?

As of September 2023, Shine has approximately 50 individually owned franchise locations operating in 14 states.

Shine first began in West Michigan under the name of Golden Eagle Window Cleaning in 1998. By 2006, the company name changed to Shine Window Care and Holiday lighting, now offering a holiday lighting service. In 2012, the company broke into the world of franchising, forming a franchise company Shine Development Inc., d.b.a. Shine Window Care and Shine Holiday Lighting.

What Is the Shine Business Model?

Shine offers both residential and commercial services. The residential services include professional window cleaning, interior glass cleaning, pressure washing, gutter cleaning, landscape lighting and holiday lighting. Any of these services can be scheduled on a onetime or subscription basis. The commercial services include construction cleanup, real estate cleaning services, retail spaces and retirement homes.

Franchisees can start their own business with just one van and two employees. The business model is designed to be simple and scalable, so new entrepreneurs can be up and running in as little as eight weeks.

How Much Can Shine Franchise Owners Make?

Total Gross Revenue:

Highest Annual Franchise Partner Gross Revenue: $1,276,258.10

Lowest Annual Franchise Partner Gross Revenue: $183,046.11

Average Annual Gross Revenue: $585,862.88

Median Annual Gross Revenue: $403.350.08

Net Profit (Before Royalties and Tech Fees):

Highest Annual Franchise Partner Net Profit: $393,962.36

Lowest Annual Franchise Partner Net Profit: -$12,925.97

Average Annual Net Profit: $121,511.01

Median Annual Net Profit: $82,363.23

All of the outlets used to calculate this data were open from at least January 1, 2019 to December 31, 2019.

How Much Does It Cost to Open a Shine Franchise?

The estimated total investment needed to open a Shine Franchise ranges from $106,090 to $181,600. The initial franchise fee of $49,900 consists of 50K to 100K households. If the franchisee wishes to purchase additional bundles of households, it will cost $5,000 per bundle of 10K households. Shine also offers the option of purchasing an additional protected area of 50K to 100K households for $20K.

Breakdown of Average Annual Fees (from 2019):

Royalty Fee (7%): $34,778.51

Technology Fee: $2,066

Digital Marketing Fee: $3,600

National Advertising Fee: $1,637.27

A further breakdown of initial investment costs is included below:

Initial Fee: $49,900
Start-Up Package: $25,000
Grand Opening Advertising: $10,000
Travel & Living Expenses While in Training: $1,000-$2,500
Real Estate or Improvements: $900-$4,200
Office Furniture: $0-$1,000
Vehicle Expenses (3 Months): $600-$2,000
Vehicle Enhancements: $1,500-$3,900
Account and/or Payroll Services: $700-$1,000
Office Set-Up: $90-$2,500
Licenses and Permits: $200-$600
Professional Fees: $500-$2,000
Insurance: $700-$2,000
Additional Funds (to be paid to employees, vendors, utilities, etc): $15,000-$75,000

Inventory and equipment are included in the startup package.

What Is the Franchise Fee for Shine?

The Shine franchise fee is $49,900. This is the upfront fee that must be paid when opening a Shine franchise. This fee consists of 50K to 100K households. Veterans are eligible for a $2,500 discount on their initial franchise fee.

Who Is the Leadership of Shine?

What Helpful Articles Can I Read to Learn More About Shine?

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