Franchise Deep Dive: SmartStyle's Franchise Costs, Fees, Profit and Data

LAST UPDATED: July 27, 2023
FRANCHISE WEBSITE: https://www.regiscorp.com/franchise-opportunities
NUMBER OF LOCATIONS: 1,600+
REPORTED COST TO GET IN: $180,966 to $309,558
REPORTED ROI (Item 19): N/A

SmartStyle is a hair salon franchise brand that is operated under the umbrella of the Regis Corporation, which is the largest hair salon chain in the world. The latter also owns several other brands, including Supercuts, Cost Cutters, First Choice Haircutters and Pro-Cuts.

SmartStyle Hair Salons are found inside Walmart Supercenters throughout the U.S., Canada and Puerto Rico, and are designed to provide busy shoppers with a quick and convenient haircut. The brand, which doesn’t require appointments, offers a full range of services, including women’s and men’s haircuts, kids’ haircuts, color services, perms, styling and waxing.   

How Many SmartStyle Locations Are There?

As of July 2023, there are more than 1,600 SmartStyle Hair Salons across North America.

What Is SmartStyle’s Business Model?

SmartStyle’s business model is centered around providing quick and affordable haircuts and salon services to a diverse customer base. As the salons are found in retail stores with heavy foot traffic, the brand is able to increase its visibility and accessibility.

The salons employ licensed stylists that are skilled in various hair services and also sell hair care products, opening a path for additional revenue streams.

From a franchisee perspective, as SmartStyle is backed by the Regis Corporation, owners have access to corporate backing and support to help drive brand awareness and attract customers.

Regis Corporation does not require its owners to have experience in the salon business before opening a SmartStyle, and the brand provides all the necessary training to get your business up and running. Regis provides comprehensive training in customer service, salon employee relations, sales tracking and “just about every aspect of the salon business.”

How Much Can SmartStyle Franchise Owners Make?

SmartStyle does not have a publicly available Item 19. To learn more, contact the Regis Corporation team about reading the Franchise Disclosure Document (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

 How Much Does It Cost to Open a SmartStyle?

As of July 2023, SmartStyle does not make its franchise costs available to the public. However, according to third-party sources, the initial investment required to open a SmartStyle franchise ranges between $180,966 to $309,558.

What Is the Franchise Fee for a SmartStyle?

SmartStyle does not make its franchise investment information available to the public, but Entrepreneur reports the brand’s franchise fee to be $39,500.

Who’s On SmartStyle’s Leadership Team?

• Regis Corporation, Parent Company

What Helpful Articles Can I Read to Learn More About SmartStyle?

• SmartStyle YouTube Channel
• Everything You Need To Know About Walmart’s SmartStyle Salon – Hours, Prices, & Service Options
• Regis Successfully Completes Restructuring of Company Owned SmartStyle Portfolio

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