Franchise Deep Dive: SoBol Franchise Costs, Fees, Profit and Data

This growing franchise was founded to introduce a healthier food alternative when eating out in communities across the United States.

By Victoria CampisiStaff Writer

12:12PM • 12/14/23

LAST UPDATED: October 2023

FRANCHISE WEBSITE: https://mysobol.com/franchise/

NUMBER OF LOCATIONS: 59

REPORTED COST TO GET IN: $240,800-$450,600.

REPORTED ROI (Item 19): N/A

SoBol is a cafe franchise that specializes in acai bowls, green bowls and fruit smoothies.

How Many SoBol Locations Are There?

SoBol founder Jason Mazzarone originally created a business called Acai Café in 2012. He took his culinary arts degree and background as a chef and teamed up with Jim Kalomiris, a family friend with more than 20 years experience in restaurant management, real estate and construction. The SoBol brand was founded in 2014 as a healthier food alternative when eating out. Today, there are 59 locations, according to Entrepreneur. The brand is currently operating in New Jersey, New York, Massachusetts, Pennsylvania, Connecticut, Virginia, North Carolina and Florida, in addition to other developments across the country.

What Is The SoBol Business Model?

SoBol stores sell six or more different types of smoothie bowls, fresh fruit smoothies and Belgian waffles. Its proprietary acai product is blended fresh each day in-store, while a patented homemade granola can only be purchased and found at SoBol locations. The business model features a simple model that is designed to reduce waste and keep the bottom line low.

Franchisees benefit from a team of 15 dedicated professionals at their disposal to help grow their business. They will get access to recipes, training, procedures, vendors, a website, social media, a gift card program and online ordering. Individual franchises, as well as multi-unit development agreements, are available

How Much Can SoBol Franchise Owners Make?

Earnings for SoBol franchise owners are not publicly available. Once potential franchisees have been approved, they will have access to the brand’s Franchise Disclosure Document and current unit numbers.

How Much Does It Cost To Open SoBol?

The estimated range to open a SoBol is $240,800-$450,600. Below is a breakdown of the costs.

Initial Franchise Fee: $35,000
Construction and Leasehold Improvements: $85,000-150,000
Construction Management: $5,000-30,000
Lease Deposits — Three Months: $5,000-$14,000
Furniture, Fixtures and Equipment: $45,900-$99,500
Signage: $7,000-$4,000
Computer, Software and Point of Sales System: $3,000-$4,000
Grand Opening Marketing: $5,000
Initial General Inventory: $1,000-$13,000
Initial Product Inventory: $4,000-$7,000
Utility Deposits: $900-$1,800
Insurance Deposits — Three Months: $2,000-$4,000
Travel for Initial Training: $700-$4,400
Professional Fees: $5,500-$15,000
Licenses and Permits: $3,000
Printing, Stationary and Office Supplies:$500-$1,000
Additional Funds — Three: $37,300-$60,900
Total Estimate: $240,800-$450,600

What Is the Franchise Fee for SoBol?

The franchise fee is $35,000.

Who Is the Leadership of SoBol?

Jason Mazzarone — Co-Founder and CEO
Paul Gucciardo — Brand President and Director of Operations
Nick Pesko — Director of Marketing
Kryssa Baldi — Director of Administration
Michael Quinn — Technology Specialist
Joe Thompson — Director of Operations
Dee Laskowitz — Chief Financial Officer
Tony Ozelis — Director of Development
Christopher Nicols — Operations Advisor
Diego Abarca — Operations Advisor
Ryan McArthur — Marketing Specialist

What Helpful Articles Can I Read to Learn More About SoBol?

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