Franchise Deep Dive: Special Strong Franchise Costs, Fees, Profit and Data

This adaptive fitness center franchise aims to make a difference in the lives of those who desire normalcy despite their extraordinary challenges.

By Luca Piacentini1851 Franchise Managing Editor

9:09AM • 07/03/23

LAST UPDATED: June 28, 2023

FRANCHISE WEBSITE: https://www.specialstrongfranchise.com/

NUMBER OF LOCATIONS: 7

REPORTED COST TO GET IN: $59,000 to $68,700

REPORTED ROI (Item 19): N/A

Special Strong is an inclusive gym franchise concept that offers expert adaptive fitness training for children, adolescents and adults dealing with mental, physical and cognitive difficulties. That includes autism, down syndrome, traumatic brain injuries, paraplegia, multiple sclerosis and cerebral palsy. The concept competes in the $82 billion alternative healthcare industry, which is exploding in popularity throughout the country.

How Many Special Strong Locations Are There?

The Special Strong brand was founded in 2016 by certified trainer Daniel Stein and his wife, Trinity. After conquering a learning disability, a mood disorder and an autoimmune disease through exercise, Daniel felt he had a calling. At the time, it was only one of the only fitness centers in the country for individuals with mental, physical and cognitive challenges.

Today, Special Strong continues to specialize in adaptive and inclusive fitness training with seven locations across Texas and Arizona. Looking ahead, the brand has plans of reaching more customers across the United States through franchising.

What Is a Special Strong Business Model?

Special Strong is a low-cost, home-based business opportunity. Franchisees are able to provide adaptive fitness services to clients without the need for a brick-and-mortar studio or expensive gym equipment.

You don't need any previous experience to get started. This franchise is designed to cater to fitness enthusiasts and individuals with disabilities. Our unique Special Strong University program ensures that our franchisees undergo extensive training—over 100 hours—which combines face-to-face and practical, hands-on training. By the conclusion of the training, you will be a certified personal trainer (NCCA-accredited) and an adaptive fitness specialist.

With the requisite approval, the primary owner has the option to run the business in a semi-absentee mode, appointing a full-time general manager to supervise the daily business operations. Owning a semi-absentee business presents the opportunity to supplement your current income sources and accumulate equity, all the while maintaining your regular job.

How Much Can Special Strong Franchise Owners Make?

Special Strong does not have a publicly available Item 19. To learn more, contact the team about reading the Franchise Disclosure Document, which will state the total earnings of any company or franchise owned unit as a reference.

How Much Does It Cost to Open a Special Strong?

The total investment necessary to begin operation of a Special Strong Franchise ranges from $59,000 to $68,700 and includes, but is not limited to, the franchise fee, grand opening and operating capital.

This includes:

Startup Costs and Grand Opening: $9,500 to $16,200
- $1 million liability insurance policy
- Social media marketing for grand opening
- Design ready marketing kit for grand opening
- Custom vehicle wrap (fits on any vehicle)
Operating Capital for First 90 Days: $7,000 to $10,000
- Rent
- Auto
- Software
- Marketing

What Is the Franchise Fee for a Special Strong?

The initial franchise fee is $42,500.

This includes:

Secured and protected territory with researched demographics to support a thriving Special Strong
Two-week Special Strong University training program
Nationally accredited personal training certification
Special Strong adaptive trainer certification
Hands-on training with adaptive special needs clients
The Special Strong Way (brand, finances, leadership, team building, sales, operations, and more)
World-class operations manual with over 100 sections containing text and video content
Facility selection assistance, including help negotiating for the best rate
Grand opening marketing to support your launch
Special Strong equipment package

Who’s On Special Strong’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Special Strongs?

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