Franchise Deep Dive: The Roof Resource Franchise Costs, Fees, Profit and Data

Born out of a desire to bridge the gap between homeowners and roofing contractors, this franchise offers a 100% virtual experience.

By Victoria CampisiStaff Writer

10:10AM • 11/01/23

LAST UPDATED: October 2023

FRANCHISE WEBSITE: https://theroofresource.com/franchising/

NUMBER OF LOCATIONS: 9

REPORTED COST TO GET IN: $54K to $80K

REPORTED ROI (Item 19): n/a

The Roof Resource is a home-based roofing franchising that aims to simplify the entire process of roof replacement with at-cost pricing for consumers. It is the first home-based business franchise in the roofing industry.

How Many The Roof Resource Locations Are There?

The Roof Resource was founded in 2020 in Macomb, Michigan, to bridge the gap between homeowners and roofing contractors. Founder and CEO Michael Harvey recognized that purchasing a new roof is one of the most significant investments property owners can make and wanted to eliminate the stress, confusion and upcharges that often come with the process for consumers. His vision came to life with a platform where homeowners can receive comprehensive pricing for their entire project at cost in one convenient location, from shingle selection to installation and cleanup. Today, The Roof Resource has nine locations, according to Entrepreneur.

What Is The Roof Resource Business Model?

The Roof Resource’s business model is designed to simplify the entire roof replacement process for homeowners. It offers an entirely virtual experience that allows homeowners to navigate the roof replacement process from the comfort of their homes. The Roof Resource then walks customers through the step-by-step process and shows how the numbers are calculated. Homeowners receive an itemized breakdown of every dollar spent on their project to ensure total transparency.

The installation companies associated with each franchise are licensed, insured and thoroughly vetted. All companies have a minimum of 15 years of experience, and all work is backed by a workmanship warranty. All roofs are then inspected by local city inspectors.

"We have completely changed the roof-buying experience for homeowners," said Michael Harvey, founder and CEO of The Roof Resource. "We walk you through our step-by-step process and show how the numbers are calculated. We provide workmanship warranties, lifetime shingle warranties, and a preferred roofing network that represents the best roofing and installation companies in the business. Our goal is to offer transparency, honesty, quality and a stress-free experience from initial pricing to installation and cleanup, at significant cost savings to our customers."

How Much Can The Roof Resource Franchise Owners Make?

Earnings for The Roof Resource owners are not publicly available.

How Much Does It Cost To Open The Roof Resource?

The total cost to open The Roof Resource ranges from $54K to $80K, according to Entrepreneur.

What Is the Franchise Fee for The Roof Resource?

The franchise fee is $35K.

Who Is the Leadership of The Roof Resource?

Michael Harvey — CEO
Adam Helfman — Advisor and Chief Marketing Officer
Audrey Isrow Kilbourn — Vice President of Marketing and Communications
Ken Lewandowski — Vice President of Strategic Development
Kathy Kobel — Vice President of Operations
Bob Schlotterer — Chief Financial Officer
Adam Helfman — Chief Strategic Officer

What Helpful Articles Can I Read to Learn More About The Roof Resource?

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