Franchise Deep Dive: The Vitamin Shoppe's Franchise Costs, Fees, Profit and Data

Although the Vitamin Shoppe is over 44 years old, it only started offering franchise opportunities in 2021 and didn’t sign its first franchisee until 2023.

By Victoria CampisiStaff Writer

8:08AM • 07/11/23

LAST UPDATED: 2/2024

FRANCHISE WEBSITE: https://thevitaminshoppefranchise.com/

NUMBER OF LOCATIONS: 700+

REPORTED COST TO GET IN: $492,899–$944,900

AVERAGE ANNUAL GROSS SALES: $2,053,043 (top performers)

The Vitamin Shoppe is a health-focused retailer that offers an assortment of vitamins, minerals, supplements, herbs, cannabidiol (CBD), homeopathic remedies and sports nutrition from over 700 brands, as well as its own brands. A subsidiary of Franchise Group, the franchise is based in Secaucus, New Jersey.

Notably, it wasn’t until 2021 after 44 years in business that The Vitamin Shoppe introduced its franchise model.

“This new franchise strategy builds on our mission of supporting health and wellness for all,” former CEO Sharon Leite said at the time. “It allows us to reach more customers while partnering with highly motivated entrepreneurs who share our deep interest in the well-being of our communities. We are offering a proven and profitable business model in an expanding consumer sector with a strong runway for growth.”

Leite noted that the timing of the launch coincided with COVID-19 pandemic and the growing consumer interest in physical, mental and emotional well-being.

How Many The Vitamin Shoppe Locations Are There?

Today, The Vitamin Shoppe has over 700 stores around the United States. In February 2023, the company announced the opening of its first franchise location in Valparaiso, Indiana. At the time, The Vitamin Shoppe revealed it had signed 58 franchise territories to 15 franchise partners and plans to open a dozen or more locations throughout the year.

What Is The Vitamin Shoppe’s Business Model?

Per The Vitamin Shoppe’s franchise development page, it says it is the first fully omnichannel franchisor in the specialty retail segment. This means that franchisees can earn commission from in-store purchases, two-hour pickup, website sales shipped to their territory and auto-delivery subscriptions initiated in store.

The six key pillars of the brand’s operating model include:

A strategic real estate partner: The brand will be a strategic partner in making data-informed decisions to find franchisees the best spot in a city for foot and drive-by traffic.

A simplified merchandising approach: Stores will be outfitted with the company’s latest brand and design standards. On an ongoing basis, the brand also provides custom digital planograms to streamline shelf stocking.

Foot traffic and loyal customers: Localized and national marketing campaigns communicate and reinforce brand pillars of quality, innovation, and expertise to drive traffic to individual stores and facilitate customer loyalty. The brand analyzes customer behavior, tracks ahead of industry trends and establishes strategic brand partnerships.

Systematic inventory replenishment: The Vitamin Shoppe has a systematic approach to inventory management that will keep each store automatically stocked — no manual reordering required.

Strong supply chain and buying power: Franchisees benefit from strong supply chain relationships and bulk-buying power established through a network of more than 700 stores. Two fulfillment warehouses are optimized for speed and cost savings, which are passed along to franchisees.

Training tools and expert mentors: Through comprehensive pre-opening and ongoing training, franchisees will learn and grow alongside a team of experts who have been in the industry for decades.

How Much Can The Vitamin Shoppe Franchise Owners Make?

The top stores’ average revenue for The Vitamin Shoppe is currently $2,053,043.

How Much Does It Cost to Open The Vitamin Shoppe?

The total cost to open The Vitamin Shoppe ranges from $492,899–$944,900. There is also a minimum financial requirement of $200,000 liquidity and $750,000 net worth.

What Is the Franchise Fee for The Vitamin Shoppe?

The initial franchise fee for The Vitamin Shoppe is $39,900.

Who Is the Leadership of The Vitamin Shoppe?

What Helpful Articles Can I Read to Learn More About The Vitamin Shoppe?

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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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