Franchise Deep Dive: TruGreen Franchise Costs, Fees, Profit and Data

LAST UPDATED: January 10, 2023

NUMBER OF LOCATIONS: 349

REPORTED COST TO GET IN: $34,000–$160,000

REPORTED ROI (Item 19): $379,054

TruGreen believes more life should be lived outside and is committed to providing a beautiful lawn to serve as the foundation for outside experiences and lifelong memories. Founded in 1973 in Troy, Michigan, TruGreen provides tailored lawn care, mosquito defense, tree and shrub care, sprinkler repair and commercial services.

TruGreen began offering franchises in 1993 to Tennessee-area residents after discovering there was a ready market for high-quality lawn and yard care services.

How Many TruGreen Locations Are There?

Today, there are approximately 314 TruGreen lawn care branches in the United States and Canada, plus about 35 franchise locations. The company serves over 2.3 million customers.

What Is the TruGreen Business Model?

Professional application ensures that government-mandated standards are followed to provide the maximum benefit to both the environment and the homeowner. TruGreen® specialists undergo rigorous training developed by Ph.D. agronomists who are committed to applying lawn and landscape treatments properly. Their certified lawn specialists are trained, licensed, bonded and insured. Rigorous training sets them apart from well-meaning do-it-yourselfers, who often inadvertently overuse lawn care products.

How Much Can TruGreen Franchise Owners Make?

$36,000 is the average turnover that our franchisees achieve in their first year of operation. Subsequent years are dependent on building on the existing customer base and retaining and developing an assistant to help you take your lawn care business to the next level. Multi-vehicle operations are highly achievable within a very short space of time, making a TruGreen franchise a significant investment opportunity.

How Much Does It Cost To Open a TruGreen?

The total investment necessary to begin the operation of a TruGreen business is $34,000, which includes custom territory, a marketing starter pack, up to a year’s supply of equipment and products, a vehicle wrap, a two-week training program, and an operations manual. This also includes $0 to $28,000, which must be paid to the franchisor.

Who Is the Leadership of TruGreen?

• John Cowles, President and CEO
• Anthony Conversa, Senior Vice President and Chief Growth Officer
• Kevin Mann, Senior Vice President and General Counsel
• Rebecca Schoepfer, Senior Vice President and Chief Human Resource Officer
• Michael Sims, Executive Vice President and Chief Financial Officer
• Ayman Taha, Senior Vice President and Chief Information Officer
• Shawn Flynn, Senior Vice President and Chief Revenue Officer

What Helpful Articles Can I Read To Learn More?

• Why the Home Services Industry is So Hot Right Now (1851franchise.com)
• TruGreen Marks $1 Million Milestone of Giving Back to Local Communities (prnewswire.com)
• PGA TOUR welcomes TruGreen as an Official Marketing Partner
• TruGreen Supports First Tee College Scholarship Program Opening Doors to the Next Generation of Scientific Leaders (prnewswire.com)
• TruGreen Launches New Perimeter Pest Service to Help Protect Consumers from Unwanted Pests (prnewswire.com)

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