Franchise Deep Dive: United Real Estate Franchise Costs, Fees, Profit and Data

This real estate franchise provides agents and brokers with the training, marketing and technology tools they need to be successful.

By Victoria CampisiStaff Writer

Updated 9:09AM • 01/08/24

LAST UPDATED: December 2023

FRANCHISE WEBSITE: https://www.growwithunited.com/

NUMBER OF LOCATIONS: 110

REPORTED COST TO GET IN: $145K - $386K

REPORTED ROI (Item 19): N/A

United Real Estate, a division of United Real Estate Holdings, is a franchise that was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry.

How Many United Real Estate Locations Are There?

United Real Estate operates in 30 states with 110 offices and more than 16K agents. The company produced over 77,900 transactions and $27.9 billion in sales volume in 2022.

What Is the United Real Estate Business Model?

Franchisees do not need to be a licensed Realtor to run a United Real Estate franchise. United Real Estate provides franchisees with the latest training, marketing, and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. Franchisees can either start a new business or convert an existing business to United Real Estate.

United uses its proprietary Bullseye Agent & Broker Productivity Platform to power each franchise. Brokers and agents access everything in the cloud to keep them moving and growing, including marketing, training, transaction management, contacts database and support. United does not charge its partners or agents technology fees, so they have the ability to grow to a profitable scale without incurring additional technology costs or operating expenses.

United Real Estate also encourages successful franchises to expand and grow their offices. Many owners decide to expand their territory or open additional offices after they’ve achieved success with their first office.

The franchise emphasizes the “value gap,” which is the difference between the cost and value of their franchise. The goal is to maximize this gap, offering more value without increasing costs.

“That’s where we are today,” said Dan Duffy, CEO of United Holdings. “Minding the value gap. Our healthcare, wealth building and Lead Boost programs are three great examples where we drove the value of the franchise up but didn’t ask for a dollar more.”

How Much Can United Real Estate Franchise Owners Make?

Earnings for United Real Estate franchise owners are not publicly available.

How Much Does it Cost to Open a United Real Estate?

The total estimated cost to open a United Real Estate franchise ranges from $145K-$386K, according to Entrepreneur.

What Is the Franchise Fee for United Real Estate?

The franchise fee is $35K.

Who Is the Leadership of United Real Estate?

Dan Duffy — CEO

Rick Haase — President

David Dickey — Chief Technology Officer

Tyler Anderson — Vice President of Business Development

Phillip Cantrell — Executive Vice President of Strategy

Steve Wagner — Executive Vice President of Training, Education And Development

Eric Pearson — Executive Vice President of United Leads Program

Doug Adams — Vice President, Broker Engagement

Amanda Cline — Vice President Of Marketing, United Real Estate and Enhanced Marketing Solutions®

Jessica Barnard — Director, Legal

Leigh Ann Bogran — Director, Strategic Project Management

Jayne Ann Conklin — Director, Network Operations

Scott Johnson — Chief Financial Officer

What Helpful Articles Can I Read to Learn More About United Real Estate?

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