Franchise Deep Dive: Wing Snob Franchise Costs, Fees, Profit and Data

Despite being relatively new to the franchising space, Wing Snob has made a name for itself and is on the cusp of significant growth with over 100 franchise new units in its pipeline.

By Jeff DwyerStaff Writer

10:10AM • 10/13/23

LAST UPDATED: October 9, 2023
FRANCHISE WEBSITE: https://www.wingsnobfranchising.com/
NUMBER OF LOCATIONS: 33+
REPORTED COST TO GET IN: $195,000 to $352,000
REPORTED ROI (Item 19): $1,048,747 (Average Unit Volume in 2021)

Wing Snob is an emerging quick-service fast casual restaurant that specializes in serving made to order fresh wings with unique sauces and rubs. The restaurant’s menu features a wide variety of items, including classic chicken wings, boneless wings, chicken tenders, chicken sliders as well as cauliflower wings and Beyond Tenders.

Wing Snob was established in Detroit, Michigan in 2017 by founders Brian Shunia and Jack Mashini. The duo saw instant success with the concept and began offering franchise opportunities as early as 2018.

As a result of its offerings, Wing Snob boasts that it has been voted and crowned as the best chicken wings in Metro Detroit since 2020.

How Many Wing Snob Locations Are There?

As of October 2023, there are 33 Wing Snob locations open and under construction with more than 100 in the pipeline. The brand currently has locations in Michigan, Ohio, Texas, Florida, Illinois and Canada and is hyper-targeting the midwest for future growth. According to Wing Snob founder Brian Shunia, the brand is slated to have 100 open locations by Q2 2025.

What Is Wing Snob’s Business Model?

Wing Snob’s business model is focused on satisfying customers by offering “delicious, made-to-order meals that are prepared with all natural, fresh never frozen, and Hormone Free chicken, that gets served quickly at a reasonable price in a fun and relaxed atmosphere.” According to founder Brian Shunia, the brand follows the pillars: “Fast, fresh and friendly.”

Wing Snob has a simple and scalable concept, as its menu is simple and intuitive for both customers and employees alike. Additionally, Wing Snob boasts a “low risk, high reward” franchise opportunity as it has a lower cost of entry with a high opportunity for profitability.

The franchise does not require its owners to have previous industry experience. Instead, the brand features its own comprehensive training program, dubbed “Wing Snob University,” which prepares new operators with everything they’ll need to operate a successful business. The franchise also has a dedicated operations team that provides initial and ongoing support in the form of quarterly business review, mystery shops, goal setting, weekly reporting, frequent visits, business set-up, vendor facilitation, lead operational systems compliance, health and safety regulations and profit and loss management.

How Much Can Wing Snob Franchise Owners Make?

According to Wing Snob’s website, the average unit volume for a Wing Snob franchise in 2021 was $1,048,747 and the highest volume unit in 2021 was $1,604,110. The brand reports that it is enjoying 50% year-over-year growth.

How Much Does It Cost to Open a Wing Snob Franchise?

The initial investment required to open a Wing Snob franchise ranges from $195,000 to $352,000. Franchisees must also pay an ongoing royalty fee of 6% and a recurring marketing fund fee of 1% to 3% of gross revenue.

What Is the Franchise Fee for Wing Snob?

The franchise fee required to open a Wing Snob franchise is $30,000.

Who’s On Wing Snob’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Wing Snob?

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