Growing a Franchise
As part of our annual Influencer Issue, 1851 Franchise has enlisted the help of the franchise community to compile a list of the top people making moves in the franchise industry.
Liane Caruso
Senior Vice President
https://www.linkedin.com/in/lianecaruso/
As a seasoned marketing professional, Caruso has worked in a variety of industries. Caruso specializes in different tactics as marketing and advertising have evolved over the last 20 years. With a depth of experience working primarily in franchise marketing over the last 10 years, Caruso launched a franchising career with a self-owned agency, focusing on local marketing programs for franchise brands. After the agency was acquired, Caruso worked with franchise brands to build franchise development programs through integrated digital marketing programs and public relations tactics. In 2019, Caruso built a franchise marketing consultancy, offering brands fractional CMO or outsourced CMO engagements for franchise brands and suppliers. In 2021, Caruso took on the role of Sr. Vice President of Franchising at Entrepreneur Media. In a significant initiative to make a bigger impact in franchising, Caruso provides oversight to the franchise division; marketing and sales; strategic planning; and content development through all forms of media, including articles, video, television, social media, publishing and education.
About Entrepreneur: Entrepreneur® is dedicated to fueling the world’s visionary leaders compelled to make a difference through their innovative ideas, businesses and points of view.
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