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Franchise Times: Arby’s CEO suggests company is cool again
The franchise’s CEO highlighted the brand’s recent success at the Franchise Finance & Growth Conference .
Photo Credit: Arby's
He credits the company’s success over the past 51 years to the vision the company developed after its “listening and learning tour.”
Brown highlighted Arby’s as a trendy, social-media savvy brand that knows how to stay relevant.
Arby’s is now coining the term “fast crafted” to describe its meal styles, and made it clear that it is not a fast-casual brand.
“We win versus QSR because we have higher quality products and a great value with the same level of convenience,” he said. “We win versus fast casual, because we have equally quality products at a better price and it’s much more conveniently served,” Brown told Franchise Times.
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