Franchises Focus On Services in the Home

Franchises focusing on in-home services may be benefitting from a relatively untapped market.

A recent report from The St. Augustine Record spotlighted two franchise brands that are bringing their services to customers in the comfort of their homes: GYMGUYZ, an at-home fitness franchise, and Right at Home*, an in-home care franchise specializing in elder care.

With Florida being a well-known destination for retirees, it’s no surprise that franchises specializing in at-home services are flourishing in the area.

“Florida for us is one of our target markets,” Eric Little, senior vice president of franchise development at Right at Home, told the Record.

Little went on to point out how America’s aging population is also a boon to business.

“We’re continuing to service the baby boomers,” Little said. “They really have defined the economy at every stage of their lives, and they will continue to do so.”

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