1851

Ask any franchise development professional what the first question out of a prospect&#8217;s mouth is, and you&#8217;ll likely get some variation on this answer: &#8220;How much money can I make?&#8221; It&#8217;s for this reason that a franchise&#8217;s Item 19 becomes a powerful marketing tool in the hunt for franchisees. &#8220;If you have a compelling Item 19, then use that tool,&#8221; said Sean Fitzgerald, chief development strategist at <a href="http://nolimitagency.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisors-should-you-market-your-item-19-1769" target="_blank" rel="nofollow" target="_blank">No Limit Agency*</a>. &#8220;That is the best form of getting people engaged, and doing it on your website is the best place to do it.&#8221; In fact, according to Fitzgerald, a brand&#8217;s Item 19 should be among the first things people see when visiting their development website. &#8220;Ideally, when someone lands on a development site, the Item 19 should be there as a teaser to engage more,&#8221; he continued. &#8220;Or make it part of your FAQs section. If you have strong numbers, they should be at the top of the list.&#8221; While highlighting potential profit for franchisees is a sure way to grab their attention, it&#8217;s just as vital for franchises to do so in accordance with the law. Item 19s are powerful tools, but they can also lead to major trouble if used incorrectly. Charles Internicola, business and franchise lawyer at <a href="http://www.franchiselawsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisors-should-you-market-your-item-19-1769" target="_blank" rel="nofollow" target="_blank">Internicola Law Firm</a>, agreed that Item 19s will inevitably play a role in franchise marketing, especially in cases where franchise brokers are part of the equation. However, there are hazards to be wary of. &#8220;The biggest hazard or risk that franchisors face is making &#8216;additional or supplemental&#8217; financial performance representations that are not disclosed in their Item 19,&#8221; he said. &#8220;Consider that what does and does not constitute a disclosable financial performance representation is quite broad and can include oral statements, projections and estimates. If a franchisor is not careful and lets their marketing team run loose with promoting financial metrics in advertisements, they could unintentionally trigger a disclosure violation.&#8221; As Internicola pointed out, staying in step with full disclosure regulations is difficult in brief marketing pieces, which is why it&#8217;s important for brands to figure out when and where it makes the most sense to put their Item 19 on a pedestal. As Fitzgerald highlighted, franchise development websites present the ideal opportunity. While brands might experiment with different approaches, there are really only two key factors to keep in mind: Item 19s should be utilized to their fullest potential as a marketing tool and they should be used in a way that won&#8217;t come back to bite the brand. With franchise marketing that puts Item 19s front and center becoming more the norm than the exception, it&#8217;s important for brands to make sure they don&#8217;t fall behind.

1851 Franchise

Experts weigh in: Future franchisees want to know how much they can make.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Franchisors: Should you market your Item 19? 

franchisors-should-you-market-your-item-19

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Franchisors: Should you market your Item 19?

MORE STORIES LIKE THIS