Fresh Coat Painters Announces National Accounts Partnership with Nordic Look, Revolutionizing the Painting Industry with Innovative Fiberglass Wall Finish

Fresh Coat Painters, a leading residential and commercial painting franchise with over 170 units, is excited to announce a new national accounts partnership with Nordic Look, a high-tech fiberglass wall finish provider. This trailblazing collaboration will revolutionize the way Fresh Coat approaches painting projects, offering franchisees unique opportunities to grow their businesses and provide unparalleled services to both residential and commercial clients.

The partnership began when Brian Santos, Fresh Coat's Director of Education, introduced Greg Platz, VP of National Accounts for Fresh Coat, to the Nordic Look team at the International Builders Show. Platz immediately recognized the potential in Nordic Look's innovative product and its alignment with Fresh Coat's mission of helping franchisees expand their businesses.

“The Nordic Look team showed us a PPG facility that had recently been damaged by a hurricane,” said Platz. “They showed us how easy the product could be installed and how simple it made the repair process. The more we saw the results, the more we realized it was a fantastic opportunity for all of our Fresh Coat locations.”

Nordic Look's fiberglass wall finish offers a modern solution for wall repairs and renovations. Manufactured using top quality techniques and inspired by the latest architectural designs, the easy-to-apply product can be placed directly on old or damaged walls, creating a smooth surface that looks brand new. The application process is similar to traditional wallpaper installation, requiring minimal wall preparation and reducing the invasive nature of wall repairs for homeowners and businesses. 

“It is a phenomenal product — if you have 30-year-old walls, you can take this product, put it on the walls, paint right over it and the walls look good as new,” said Platz. “If you were sick of your old wallpaper, for example, you would traditionally have to strip it off, potentially damage the drywall underneath, skim-coat the walls with drywall mud, sand it all down and the paint over it. But repairing drywall is no easy task. With the use of this product, the preparation of the wall is minimal, less invasive and very versatile, whether you want a texture, a pattern or even a logo.”

Additionally, Nordic Look's wall finish can save consumers money in the long run by reducing maintenance costs and downtime during wall repair projects. “By minimizing the amount of repair needed for the wall, it can save business owners or homeowners thousands of dollars over time,” Platz said.

Jose Ferrero, Key Account Manager at Nordic Look USA, spoke highly of the new partnership, citing Fresh Coat's commitment to excellence and the brand's extensive reach in over 160 cities. 

“Everyone on the Fresh Coat team has been so welcoming and enthusiastic about our product,” said Ferrero. “It is clear that their core values align well with ours, as they are striving for a standard of excellence across all their franchise locations. They are one of the few companies — if not the only company — with such direct access to our industry-disruptive material.” 

The collaboration will see Fresh Coat become Nordic Look's national preferred installer, creating a symbiotic relationship where both companies can support each other's growth. As the partnership continues to develop, both Fresh Coat Painters and Nordic Look are excited about the potential growth and industry transformation this collaboration will bring. 

“This is a launching pad for Nordic Look to become more established in the industry with the backing of such a well-known franchise,” said Ferrero. “We know we have a product that is going to change the industry and we are thrilled to have a partner like Fresh Coat to help us bring it nationwide.” 

Overall, Platz says this partnership is poised to benefit Fresh Coat franchisees in both the residential and commercial markets, opening doors to new opportunities and allowing them to offer a groundbreaking service. 

“This is a great opportunity for us to partner with an exciting company and become their preferred installer,” said Platz. “We look forward to working with Nordic Look for many years to come as we believe this partnership is going to revolutionize the way we do things at Fresh Coat.”

For more information about the costs to invest in a Fresh Coat Painters franchise, visit https://1851franchise.com/freshcoat