site_logo
banner
Franchisee Stories

‘Going local’ has as much to do with marketing as food

Save the national and regional marketing campaigns for jingles and broadcast bargains. When it comes to local store marketing, expert say it’s about high touch and memory making. Local store marketing means face-to-face encounters and relationship building far more than any formal advertising. It.....

By STEVE COOMES
SPONSOREDUpdated 12:18 PM • 07/31/12

MORE STORIES LIKE THIS

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

editorial

Why Two Brothers With a Lifetime of Building Together Chose Now to Launch a TWO MEN AND A JUNK TRUCK Franchise

iconBuy A Franchise