1851

<p><span style="background-color:transparent;color:#000000;">This year, video-sharing platform&nbsp;</span><a href="https://www.tiktok.com/en/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>TikTok</u></span></a><span style="background-color:transparent;color:#000000;"> passed Netflix as the&nbsp;</span><a href="https://www.marketingdive.com/news/tiktok-netflix-gen-z-video-broadcast-app/634594/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>second most-used app</u></span></a><span style="background-color:transparent;color:#000000;"> among Americans under 35. Since the apps rise to prominence, many restaurant franchise brands have found ways to leverage the platform, oftentimes through&nbsp;</span><a href="https://1851franchise.com/how-franchises-are-adapting-their-models-to-go-tiktok-viral-2716413"><span style="background-color:transparent;color:#1155cc;"><u>collaborations</u></span></a><span style="background-color:transparent;color:#000000;"> with influencers and celebrities. Now, recently released&nbsp;</span><a href="http://restaurantmarketing.mghus.com/blog/tiktoks-major-influence-on-todays-dining-behavior?utm_source=1851franchise.com&utm_medium=article&utm_campaign=goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>data by MGH</u></span></a><span style="background-color:transparent;color:#000000;"> shows that TikTok is becoming an even more powerful tool when it comes to restaurant marketing, with a whopping 53% of Millennial TikTok users saying they have visited a restaurant after seeing it on the social media platform.</span></p><p><span style="background-color:transparent;color:#000000;">The survey broke it down even further, noting that the appearance of food on video was the largest driver of visits by a wide margin, with 72% of surveyed users reporting that the visual allure of food prompted them to actually visit eateries. In comparison, 45% of users reported new menu items influenced their decisions, and 42% visited a restaurant because it appeared to have a fun atmosphere.</span></p><figure class="media"><div data-oembed-url="https://www.tiktok.com/@mcdonalds/video/7080945198167248174?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40mcdonalds%2Fvideo%2F7080945198167248174%3Fis_copy_url%3D1%26is_from_webapp%3Dv1%26lang%3Den" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><p><span style="background-color:transparent;color:#000000;">“TikTok has completely changed the way people behave, where they spend their time, and, importantly, how they spend their money,” Ryan Goff, EVP and social media marketing director at MGH, said in a statement. “TikTok truly is a restaurant marketer’s dream come true.”</span></p><p><span style="background-color:transparent;color:#000000;">Perhaps the most interesting aspect of TikTok’s form of viral marketing is that it oftentimes isn’t even connected with any official brand efforts. Instead of users being shown annoying Subway pop-up ads, for example, they may stumble upon a delicious-looking sandwich while browsing through their feed and seeing a&nbsp;</span><a href="https://www.newyorker.com/culture/rabbit-holes/the-fast-food-stars-of-tiktok?utm_source=1851franchise.com&utm_medium=article&utm_campaign=goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants-2720141" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>POV perspective video</u></span></a><span style="background-color:transparent;color:#000000;"> of a sandwich artist. Or maybe they’ll get the hankering for McDonald’s after seeing one of those videos about the insanity of&nbsp;</span><a href="https://1851franchise.com/why-buy-a-home-when-you-can-buy-a-happy-meal-toy-2720131#featured"><span style="background-color:transparent;color:#1155cc;"><u>Adult Happy Meals</u></span></a><span style="background-color:transparent;color:#000000;">.</span></p><figure class="media"><div data-oembed-url="https://www.tiktok.com/@miladmirg/video/7137340953861377326?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40miladmirg%2Fvideo%2F7137340953861377326%3Fis_copy_url%3D1%26is_from_webapp%3Dv1%26lang%3Den" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure><p><span style="background-color:transparent;color:#000000;">According to the MGH survey, nearly 30% of users said they would travel farther than they normally would to visit a restaurant if they saw it on TikTok. In a world of&nbsp;</span><a href="https://1851franchise.com/inflation-economy-impacting-retirement-plans-sparking-increase-in-boomer-franchisees-2719372"><span style="background-color:transparent;color:#1155cc;"><u>rising prices and picky customers</u></span></a><span style="background-color:transparent;color:#000000;">, this ability to influence consumer behavior on a national scale can be a massive boon for restaurant brands and franchise operators across the board.</span></p><p><br>&nbsp;</p>

Goodbye Yelp, Hello TikTok: How Millenials are Choosing Their Restaurants

1851 Franchise

Over half of Millennials say they have visited a restaurant simply because the food looked good in a TikTok.

goodbye-yelp-hello-tiktok-how-millenials-are-choosing-their-restaurants

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Goodbye Yelp, Hello TikTok: How Millenials are Choosing Their Restaurants

MORE STORIES LIKE THIS