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In an effort to challenge some of the established adages in advertising, Google and Unskippable Labs created a fake pizza brand called &lsquo;Doctor Fork&rsquo; to test creative ad strategies that real brands don&rsquo;t have the freedom to employ. <a href="https://techcrunch.com/2018/08/20/google-doctor-fork/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-used-a-fake-pizza-brand-to-test-ad-effectiveness-on-youtube-2707591" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">TechCrunch detailed the experiment</a> that measured the effectiveness of 33 ads using stock images and footage on YouTube, a much bigger medium than a traditional focus group could provide. 

Not only did the &lsquo;Doctor Fork&rsquo; ads result in 20 million impressions, but they revealed user preferences that can be applied practically to real brands as well. Google&rsquo;s findings revealed users prefer multi-sensory experiences that ads should facilitate through audio, video and text, food ads that include zoomed in shots of foods play most favorably and younger audiences respond better to first-person commentary than older viewers did.

Check out the full results of the study <a href="https://techcrunch.com/2018/08/20/google-doctor-fork/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=google-used-a-fake-pizza-brand-to-test-ad-effectiveness-on-youtube-2707591" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Google, Doctor Fork, YouTube, Fake Ads, Food Advertising

Google Used a Fake Pizza Brand to Test Ad Effectiveness on YouTube

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Google Used a Fake Pizza Brand to Test Ad Effectiveness on YouTube

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