Griswold Targeting “Decision-Makers” with New Rebrand

Griswold, the non-medical home care franchise with over 170 units, recently launched a rebranding initiative as it seeks to refresh its brand by embracing technology and innovation.

Griswold CEO Michael Slupecki spoke to McKnights Home Care about the rebrand and why he felt it was time for such a decision. Slupecki said Griswold wants to position itself as being more innovative and appealing to the “decision-makers” who are typically the children who have aging parents.  

As part of the initiative, Griswold is also about to launch a new senior-specific wearable that can capture data and look for deviations in an older adult’s lifestyle. It will monitor various behaviors and raise an alarm if something seems out of the ordinary.

In addition to the rebrand, which comes with a new tagline, “Live Assured,” Griswold is continuing to grow. The brand is looking for franchisees in target markets like Florida, Charlotte, Chicago, Virginia, Minneapolis, Austin, Las Vegas and Denver.

You can read more about the rebrand by clicking here.

The cost to open a Griswold franchise ranges from $95,850 to $174,100, including a $49,500 franchise fee. For more information on franchising with Griswold, visit https://www.griswoldhomecare.com/franchising/.