1851

It took franchisee Matt Keyser two years to find a franchise brand that compelled him to sign on the dotted line. A unique offering and an exceptionally immersive Discovery Day affirmed his decision to franchise with&nbsp;<a href="https://www.pickupusafitness.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-pickup-basketball-game-at-discovery-day-contributed-to-a-franchise-slam-dunk-2710774" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">PickUp USA</a>.&nbsp;

Based in California, <a href="https://1851franchise.com/fast-growing-brands-what-3-franchise-brands-are-doing-right-when-it-comes-to-franchise-development-2708868" style="text-decoration-line:none" target="_blank">PickUp USA is a basketball franchise</a> that provides a safe pickup game space for the sport&rsquo;s enthusiasts&mdash;complete with referees. Both men and women, as well as children as young as 5 years of age, can play.&nbsp;

Keyser&rsquo;s PickUp USA franchise will be located in Madison Heights, Michigan, a suburb of Detroit, and is slated to open before the end of the year.&nbsp;

Keyser, who currently works as the Chief Operating Officer at a personal injury law firm, has been passionate about basketball his entire life. He played on his high school basketball team and participated in an intramural basketball league in college. As a sports enthusiast, he knew he wanted to invest in a sports-related business venture.&nbsp;

&ldquo;I was exploring other franchises related to the sports industry for years,&rdquo; he said. &ldquo;Nothing really sparked my interest.&rdquo; That is, until he discovered PickUp USA. Impressed by what he saw as a great idea, he reached out to president and founder Jordan Meinster.&nbsp;

&ldquo;After my first conversation with Jordan, I knew 100% this was the franchise for me,&rdquo; Keyser said. &ldquo;It was something that no other company is doing at all. Fitness is such a fast-growing industry right now, so organized pickup basketball with referees was just a perfect fit because basketball is a passion of mine and my family&rsquo;s.&rdquo;&nbsp;

He and his wife headed West to attend PickUp USA&rsquo;s Discovery Day in May.

&ldquo;I was already so excited to meet the guys and learn more about the brand, so Discovery Day was an amazing experience for us,&rdquo; he said, adding that the opportunity allowed him and his wife &ldquo;to see the culture of PickUp USA.&rdquo;

One of the best aspects of Discovery Day for Keyser was being able to get the full client experience. During a lunch break, he saw that pickup games were going on and asked if he could join. Keyser noted that public basketball pickup games can often take a long time due to a great deal of arguing about foul calls, waiting to play and so forth.&nbsp;

&ldquo;I couldn&rsquo;t believe how great it was,&rdquo; he said. &ldquo;Having the referees there kept the game really smooth. There was no arguing at all about the foul or travel calls, and after 10 minutes, the game was over, I got a great workout and the next team got up.&rdquo;&nbsp;

Keyser noted that PickUp USA games last 10 minutes and that the referees keep the game moving, so it never really slows down. Winning teams get to stay on the court and losing teams can take comfort in knowing they can soon play again without even having to leave the gym, he said.&nbsp;

&ldquo;I got to experience what I&rsquo;m going to be talking to my clients about, which was great because there are not too many other franchises that you can visit and experience everything the client does.&rdquo;

Keyser also appreciated meeting with PickUp USA executive team members and learning more about the brand.&nbsp;

&ldquo;Jordan and his team were great,&rdquo; Keyser said. &ldquo;They went over all the information about the company and answered all the questions my wife and I had. They introduced us to a couple of vendors, too, which was great. It was an amazing experience and really set the tone moving forward.&rdquo;

Keyser, who described himself as &ldquo;a suit-and-tie guy at work,&rdquo; noted that he was encouraged to dress comfortably for Discovery Day. He decided to wear basketball shorts and basketball shoes and a gym shirt.&nbsp;

Keyser also had a chance to speak to PickUp USA clients at Discovery Day. The most common praise they had for the brand was that it provided a safe environment for pickup basketball games. Since PickUp USA spaces also have onsite fitness centers in addition to basketball courts, players can still exercise while waiting for their next game to start.&nbsp;

One of the &ldquo;coolest&rdquo; things Keyser saw on Discovery Day was group training. The brand hires certified basketball trainers who hold group training sessions every day, which are free for members. The trainer sets up four different training stations&mdash;shooting and dribbling, for instance&mdash;and members rotate through.&nbsp;

&ldquo;Kids and adults both do this and it&rsquo;s just amazing,&rdquo; Keyser said. &ldquo;When I was there, I saw about 20 kids attend a training session and they were so excited.&rdquo;&nbsp;

Ultimately, meeting the brand&rsquo;s leadership and experiencing the PickUp USA culture from the eyes of its clients made for a <a href="https://1851franchise.com/how-to-make-the-most-out-of-discovery-day-2708214" style="text-decoration-line:none" target="_blank">well-rounded Discovery Day</a> experience, and one that solidified Keyser&rsquo;s interest in the brand.&nbsp;

&ldquo;Those are the things that really set the tone for a successful Discovery Day,&rdquo; Keyser said.

<div>&nbsp;</div>

How A Pickup Basketball Game at Discovery Day Contributed to a Franchise Slam Dunk

1851 Franchise

Newly minted PickUp USA franchisee Matt Keyser details how a memorable Discovery Day contributed to his ultimate decision to open the brand's first Midwest location. 

how-a-pickup-basketball-game-at-discovery-day-contributed-to-a-franchise-slam-dunk

HomeTeam Inspection Service

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Express Employment Professionals

Betting on Himself: How Chris Brown Built an Express Employment Professionals Franchise From the Ground Up

betting-on-himself-how-chris-brown-built-an-express-employment-professionals-franchise-from-the-ground-up

Comfort Keepers

Comfort Keepers® Named One of America’s Best Home-Care Providers

comfort-keepers-named-one-of-americas-best-home-care-providers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

graphic for a spotlight from 1851 franchise featuring Kevin Rarick from caring transitions

Army Veteran Returns Home To Launch Caring Transitions Franchise in Reading, Pennsylvania

kevin-rarick-caring-transitions-reading-pa

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

How A Pickup Basketball Game at Discovery Day Contributed to a Franchise Slam Dunk

MORE STORIES LIKE THIS