1851

Not so long ago, advertisements were what we saw on TV, heard on the radio or got in the mail. Nowadays, marketing comes to consumers from all angles, and with that change, companies are trying to stay ahead of the curve. One way that franchises make sure their presence online is reaching a target audience is with the help of web service suppliers.&nbsp;Brands hire specialized digital advertising agencies because “modern day marketing is engineering essentially,” said&nbsp;<a href="https://www.linkedin.com/in/bigrigmediallc?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing-2718849" target="_blank" rel="nofollow">Jeff Beyer</a>, founder and CEO of&nbsp;<a href="https://www.bigrigmedia.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing-2718849" target="_blank" rel="nofollow">Big Rig Media</a> LLC, which has done web development, digital marketing and advertising for a number of franchises, including Postal Connections and iSold It.&nbsp;Beyer explained that he has often seen clients try to design their own websites and become frustrated at the ever-changing technology and lack of traffic.&nbsp;“You need a team of specialists that knows how to integrate these technologies when it comes to marketing, lead generation and optimization, who will make your website work for you,” he said. “Companies can do Wix or Squarespace or download a free theme and put up something online, but is that website actually&nbsp;working for them? No.”<a href="https://www.linkedin.com/in/femeza?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing-2718849" target="_blank" rel="nofollow">Fernando Meza</a>, CEO of web design and development firm&nbsp;<a href="https://www.oneupweb.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing-2718849" target="_blank" rel="nofollow">Oneupweb</a>, which has worked with brands like Neighborly, Molly Maid and Mr. Handyman, echoed that point. The average company does not have the manpower or resources to dedicate to staying on top of the shifts in best practices in the industry, Meza said.&nbsp;“You have to make sure that it's built a certain way for Google, that it has relevant content, that it uses search engine optimization (SEO), has good user experience, is accessible, all these things,” said Meza. “These trends change so rapidly and they can affect your positions online and the efficacy of your marketing, but some brands don’t have that expertise. But they have suppliers like us as a source to make those decisions so they don’t have to be bothered with the technicalities.”Companies like Big Rig Media and Oneupweb have large teams with specialists devoted to specific types of digital marketing. The teams all work together to ensure their franchise clients have great corporate sites, as well as individual franchisee sites and an efficient intranet system for company communications.“Some of these companies grow anywhere between 30–50 locations a year. So we have to make sure we build a web presence that is rock solid from a technology perspective,” said Fernando. “There's a lot of nuance to building a platform that helps these franchises and franchisees manage their own information and maintain compliance.”The approach to developing and managing franchise websites and digital marketing campaigns is two-pronged, Beyer said.&nbsp;“With a franchise site, it really has to act as a sales tool. You have got to focus on providing all the information to the consumer about how the process works and convince them you're a viable franchise network.”Second is capitalizing on the traffic you get and continuing to market to them, because the advertising space is extremely saturated. “Once you have visitors coming to your website, it’s very important to know how to nurture them. The average sale requires seven to 15 touch points. If they come to a site and you're not remarketing to them, they're going to move on to the next opportunity,” said Beyer.All these nuances are what make web services highly technical and why franchises seek the assistance of suppliers like Big Rig Media and Oneupweb. With large teams of Google and Facebook experts, content marketers, copywriters, web developers, SEO specialists and more, they are well-versed in how to propel their franchise clients to have a high visibility to potential service customers and franchisee candidates.&nbsp;

How Franchise Website Suppliers Aid Brands with Specialized Digital Marketing

1851 Franchise

Executives at website design, development and advertising companies share why franchises use them as a vendor for online marketing services.  

how-franchise-website-suppliers-aid-brands-with-specialized-digital-marketing

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

How Franchise Website Suppliers Aid Brands with Specialized Digital Marketing

MORE STORIES LIKE THIS