How To Find and Buy a Donut Franchise in 2024

If you have a sweet tooth and a taste for entrepreneurship, a donut franchise could be the perfect business venture for you. Now is an especially good time as the market for donut shops was estimated at $7.4 billion in 2023. 

Here’s an overview of what it takes to open a donut franchise in 2024.

Narrow Down Your Options

Today, there are several well-established donut franchises to choose from, each with its own offerings and business models. Research popular donut franchises, considering factors such as brand reputation, support systems and franchisee satisfaction. 

Additionally, establish a clear budget to help narrow down your choices. Consider factors such as franchise fees, initial investment, ongoing royalties and operational costs. 

To get you started, here are three of the most popular donut franchises: 

Dunkin’

• Unit Count: 13,370+
• Investment Range: $438K–$1.8 million

Though it dropped the donuts part of its name, Dunkin’ is still well-known for the sweet treats consumers may buy with their coffee and other bakery items. Founded in 1950, the concept has become incredibly versatile, with locations in airports, gas stations, strip malls, standalone buildings and beyond. 

Duck Donuts

• Unit Count:125+
• Investment Range: $424,285–$608,835

What sets Duck Donuts apart is its made-to-order, customizable donuts. Customers can choose from a variety of coatings, toppings and drizzles. The menu typically includes a variety of flavors, and customers can mix and match different options to create their own favorite combinations.

Shipley Do-Nuts

• Unit Count: 340+
• Investment Range: $655,000–$1,339,500

Shipley Do-Nuts is a popular doughnut and kolache chain that originated in Houston, Texas. The franchise has expanded over the years. Shipley Do-Nuts locations can be found in various states, primarily in the southern United States. 

Determine the Right Market

Selecting the right location is crucial for the success of your donut franchise. Consider factors such as foot traffic, nearby competition and the demographics of the area. Work closely with the franchisor to determine the optimal location based on its experience and market analysis.

For example, according to Dunkin’s target market and demographic segmentation, the brand’s audience ranges from teenagers to retirees, both men and women. These customers are families, students and professionals who appreciate the brand’s menu, convenience and affordable pricing.

Evaluate Support and Training

With any franchise operation, success relies on the support and training provided by the franchisor. Inquire about the training programs offered, ongoing support and marketing assistance. A franchisor committed to the success of its franchisees will provide comprehensive training on operations, marketing strategies and product quality.

Understand the Franchise Agreement and Secure Financing

Carefully review the franchise agreement with the help of legal professionals specializing in franchise law. Pay close attention to terms, conditions and any restrictions that may affect your business operations. Understanding the agreement thoroughly ensures that you are aware of your rights and obligations as a franchisee.

If your budget requires additional financial support, explore financing options such as bank loans, Small Business Administration loans or other sources. Having a solid financial plan will not only help you secure financing but also demonstrate your preparedness to potential lenders.

With the right franchise, location and commitment, you can find success in the delightful world of donuts.