1851

The franchise portal: Love them, hate them, love to hate them, hate to love them. Regardless, they are still a big part of the general franchise industry&rsquo;s digital marketing strategy.

Why?

&ldquo;We all know it&rsquo;s a numbers game,&rdquo; said <a href="https://www.linkedin.com/in/steve-beagelman-58535210/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">Steve Beagelman</a>, <a href="http://www.smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">CEO</a> of <a href="https://smbfranchising.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">SMB Franchise Advisors*</a>. &ldquo;If you are doing the portals, you have to do them in a committed way, and spend the amount of money it takes to generate the number of leads to get to the few owners. Plus, your message on the portals needs to be in line with your development site and all other points of contact with a candidate.&rdquo;

<a href="https://www.linkedin.com/in/4stanfriedman?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">Stan Friedman</a>, President of <a href="http://www.frmsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">FRM Solutions</a>, said that if you set your expectations for using portals correctly, you can find value.

&ldquo;Understand that those looking to portals for franchise information are usually in the very early stages and often do not have any idea what kinds of concepts they should be looking at,&rdquo; he said. &ldquo;It&rsquo;s also a lot like day trading on the stock market. You must monitor your results diligently, change them up appropriately, and keep a close eye on their results. On the flip side, what worked last time may look much different the next time, so you must also give any and all that you try a fair shake in terms of time to deliver and perform for you.&rdquo;

FranConnect, the franchise industry&rsquo;s largest technology and CRM solution has regularly evaluated the highest performing franchise portals as a part of its ongoing franchise index.

&ldquo;In the FranConnect/IFA Franchise Sales Index, it rates lead portals in several different ways, including which portals have the highest lead to sales ratio,&rdquo; said <a href="https://www.linkedin.com/in/keith-gerson-5159aa5/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">Keith Gerson</a>, <a href="http://franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">President</a> of <a href="https://franconnect.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">FranConnect</a>. &ldquo;Portals are great at filling up pipelines, but average 0.6 percent lead to closing ratios. Utilization of portals is great for building brand awareness, but if your challenge isn&rsquo;t the number of leads, but rather ineffectual closing rates, financially feed those that are running at/above 2 percent and starve those that are less than 1 percent.&rdquo;

Among the portals noted as delivering leads in order of highest ratio of lead to deals within are:

<ol style="margin-left: 40px;">
	<li>Franchise Direct | <a href="http://www.executivefranchises.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">http://www.franchisedirect.com/&nbsp;</a></li>
	<li>Executive Franchises | <a href="http://www.executivefranchises.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">www.executivefranchises.com</a></li>
	<li>Franchise Gator | <a href="https://www.franchisegator.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">https://www.franchisegator.com</a></li>
	<li>Franchise Help | <a href="https://www.franchisehelp.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">https://www.franchisehelp.com</a></li>
	<li>Franchise Opportunities | <a href="https://www.franchiseopportunities.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-make-the-best-use-of-franchise-portals-2703207" target="_blank" rel="nofollow" target="_blank">https://www.franchiseopportunities.com</a></li>
</ol>

How to Make the Best Use of Franchise Portals

1851 Franchise

Despite perception that franchise portals are dead, some franchisors find success

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-to-make-the-best-use-of-franchise-portals

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

How to Make the Best Use of Franchise Portals

MORE STORIES LIKE THIS