1851

<p>The prospect of opening your own franchise is thrilling.</p><p>With your hard-earned money on the line, however, you want to choose a franchise that’s right for you.&nbsp;But, with thousands of franchise opportunities out there, how do you choose?&nbsp;</p><p>That’s where the franchise broker comes in.&nbsp;</p><h4>What is a franchise broker?</h4><p>A franchise broker represents franchisors, which are companies selling franchise opportunities to franchisees. But they’re a little bit like a matchmaker, too.</p><p>That’s because it’s not enough to sell you on their client’s fantastic business opportunity. They have to find you the <i>right</i> opportunity. The franchisor doesn’t want the broker to bring the wrong match, either. So, generally, the franchise broker tries to arrange a happy marriage between franchisee and franchisor.</p><p>To accomplish that task, the broker should get to know you and assess what interests you, what skills you’ll bring to your new business, and what your goals are.&nbsp;</p><p>“I commonly call myself a life coach who helps you with the soul searching required to determine if business ownership is the best fit and, if so, what options (of the thousands available) set you up best for success,” said <a href="https://www.linkedin.com/in/coreyelias/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-work-with-a-franchise-broker-2714683" target="_blank" rel="nofollow"><u>Corey Elias</u></a>,&nbsp; founder of Atlanta-based <a href="https://www.francaptain.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-work-with-a-franchise-broker-2714683" target="_blank" rel="nofollow"><u>Franchise Captain franchise brokerage</u></a>.&nbsp;</p><h4>Why use a franchise broker looking for a franchise?</h4><p>While Googling “franchise opportunities,” will show you a vast number of leads, “it can be overwhelming,” Elias said.&nbsp; “A franchise broker helps you pinpoint the one that’s right for you. Brokers have a lot of expertise in the industry and can narrow down options based on the lifestyle and financial goals of the candidate. “</p><p>Elias also said that there’s another benefit of working with a broker: “Brokers also have access to funding resources, franchise attorneys,&nbsp; accountant introductions and tools to look at the backend health of a franchise system.”</p><h4>Do I have to pay a franchise broker?</h4><p>A franchise broker usually earns a commission from the franchisor when he or she sells a franchise unit. So how do you know they’re not out to get you to sign on the dotted line to make a quick buck?&nbsp;</p><p>“This is a highly referral-based business,” said Elias. “So brokers are very incented to create great matches who will then shout your name from the mountain tops because they are so happy with the business you helped them find.”</p><h4>Research your broker. They don’t mind.&nbsp;</h4><p>Ultimately, it’s up to you to sniff out a good broker. “Do your research,” said <a href="https://www.msaworldwide.com/about-us/msa-senior-team/kay-ainsley/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-work-with-a-franchise-broker-2714683" target="_blank" rel="nofollow"><u>Kay Ainsley,</u></a> managing director of ?<a href="https://www.msaworldwide.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-work-with-a-franchise-broker-2714683" target="_blank" rel="nofollow">MSA Worldwide</a>, a franchise advisory, which helps franchisors expand.&nbsp; “Find past clients and see if the broker helped them find the right opportunity. Is this someone that is part of a brokerage network? Somebody who has been around for a long time? Or is this somebody who is an out of work salesperson that is doing this until they find another job?”</p><p>Another tip: “Get to know them as a person,” said Elias. A gut check shouldn’t be the only research you do, but it shouldn’t be discounted either.&nbsp;</p>

How to Work With a Franchise Broker

1851 Franchise

Looking to invest in a franchise? These pros can help you navigate the vast world of franchising.

how-to-work-with-a-franchise-broker

HomeTeam Inspection Service

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

how-childrens-lighthouse-franchisees-scale-to-multiple-locations

Express Employment Professionals

Betting on Himself: How Chris Brown Built an Express Employment Professionals Franchise From the Ground Up

betting-on-himself-how-chris-brown-built-an-express-employment-professionals-franchise-from-the-ground-up

Comfort Keepers

Comfort Keepers® Named One of America’s Best Home-Care Providers

comfort-keepers-named-one-of-americas-best-home-care-providers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How to Work With a Franchise Broker

MORE STORIES LIKE THIS