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Millennials and Gen Z are getting louder about what they want in a business. Whether it’s where they work, a favorite shop or just an organization that’s often in the news, there has been a huge push toward meaningful business. Franchise professionals have&nbsp;<a href="https://1851franchise.com/5-things-millennials-and-gen-z-look-for-in-a-franchise-2719241#stories">noted an emphasis on “mission-focused” concepts</a> among young investors, and more established brands and leaders are catching up.Last week, the founder of Patagonia, Yvon Chouinard, transferred ownership of the company to a trust and nonprofit organization to guarantee profits are used to combat climate change and protect undeveloped land worldwide.&nbsp;“The unusual move comes at a moment of growing scrutiny for billionaires and corporations, whose rhetoric about making the world a better place is often overshadowed by their contributions to the very problems they claim to want to solve,” David Gelles wrote for&nbsp;<a href="https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inc-how-to-build-a-business-that-is-a-force-for-good-2719768" target="_blank" rel="nofollow">The New York Times</a>.This move has brought up many conversations about what it means to do good and whether a company’s willingness to do good is inherently separate from or contradictory to its ability to succeed financially.As the pool of entrepreneurs and investors interested in franchising shifts more toward millennials and Gen Z rather than older generations, this balance of business success and follow-through on good actions will become more and more important — if not critical — to franchisors’ continued growth as they work to appeal to shifting audiences.Read the full article at&nbsp;<a href="https://www.inc.com/jon-staff/how-to-build-a-business-that-is-a-force-for-good.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inc-how-to-build-a-business-that-is-a-force-for-good-2719768" target="_blank" rel="nofollow">inc.com</a>.&nbsp;

Inc.: How To Build a Business That Is a Force for Good

1851 Franchise

The founder of Patagonia has relinquished control of the company, transferring ownership to a trust and nonprofit organization to ensure profits are used to combat climate change. Should franchisors take a similar approach?

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Jollibee

How Jollibee Is Disrupting the QSR Franchise Industry 

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USA Ninja Challenge

How This Franchise Consultant Helps Entrepreneurs Find Purpose With the USA Ninja Challenge Franchise

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Busy Bee Jumpers

Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees 

Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees in Rhode Island

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Woodhouse Spas

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How Woodhouse Spas Leverages Learning Management Systems

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Image Studios

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Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

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Inc.: How To Build a Business That Is a Force for Good

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