Is Dunkin' a Profitable Franchise Opportunity?

Are you considering venturing into the quick service food business or exploring franchise opportunities within the thriving coffee and donut industry? If so, Dunkin' may have crossed your mind as a potential venture.

To help make your decision, let’s delve into the details of what Dunkin' is, the costs associated with opening and running a franchise, and ultimately, how profitable this renowned brand can be for franchisees.

About Dunkin' 

Dunkin' stands as one of the leading global chains for coffee and donuts. Originating in Quincy, Massachusetts, in 1948, “Open Kettle” officially became Dunkin' Donuts in 1950. Over the years, it has expanded its offerings to include over 70 donut varieties, cold coffee drinks, bagels, breakfast sandwiches and an array of baked goods. Headquartered in Canton, Massachusetts, Dunkin' operates in over 13K locations across 42 countries.

Here are some key stats about the franchise opportunity, according to finance website SharpSheets, who reviewed the brand’s 2023 Franchise Disclosure Document. 

• Franchise Fee: $65,000
• Royalty Fee: 5.9%
• Marketing Fee: 5.0%
• Investment (Mid-point): $795,000
• Average Sales: $1,079,000
• Sales to Investment Ratio: 1.4x
• Minimum Net Worth: $500,000
• Minimum Liquid Capital: $250,000

Dunkin' Franchise Costs

Opening a Dunkin' franchise requires a substantial investment, with costs varying based on the type of restaurant. Here's a breakdown:

• Freestanding: $526,900 to $1,809,500
• Shopping Center/Storefront: $437,500 to $1,310,500
• Gas and Convenience: $210,900 to $1,038,100
• Non-traditional Outlets: $121,400 to $904,600

Startup Costs:

• Initial Franchise Fee: $40,000 to $90,000
• Build Costs: $462,500 to $1,442,500
• Operating Expenses: $24,400 to $277,000

In addition to the initial franchise fee, Dunkin' franchisees are required to pay a 5.9% royalty fee based on revenue and a 5.0% marketing fee.

Dunkin' Franchise Revenues and Profits 

On average, a Dunkin' franchise generates $1,056,000 in annual sales. The revenue varies based on the type and location of the restaurant.

With an estimated 23% earnings before interest, taxes, and amortization (EBITDA) margin, the Dunkin' franchise boasts profitability higher than the industry average for quick service restaurants. This translates to an average annual profit of approximately $305K based on an average annual turnover of $1,056,000.

While Dunkin' requires a substantial initial investment, its strong brand recognition, proven business model and solid financials make it a potentially profitable franchise opportunity for entrepreneurs in the quick service industry.