1851

Interest in the concept of burnout has spiked since the start of the pandemic. For many, the uncertainty and instability that the pandemic caused in workplace environments only exacerbated the feeling of burnout. Employees have started looking for alternatives to traditional forms of employment to escape the lack of reward, recognition and human connection.Recent research by&nbsp;<a href="https://lensa.com/insights/hustle-culture-the-us-states-with-the-highest-burnout-risk/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leveraging-commuter-data-to-find-the-next-great-franchisee-franchisors-can-use-time-as-an-indicator-of-frustration-enhance-marketing-strategy-for-franchise-development-in-these-states-2719474" target="_blank" rel="nofollow">Lensa</a> outlined the connection between working hours per week, annual salary, mean travel time to work and searches for “Burnout” to determine states’ overall burnout score. The top four — Texas, Florida, Louisiana and Tennessee — have a “perfect storm” combination of high commute times and high working hours.The 10 states with the longest commute times are: New York, Maryland, New Jersey, Massachusetts, California, Illinois, Georgia, Virginia, Washington and Florida. States with the longest working hours include Alaska, Wyoming, North Dakota, Texas, Oklahoma, South Dakota, Louisiana, Georgia, Nebraska and Tennessee.Overall, the Lensa scale finds the top 10 most overworked states are Texas, Florida, Louisiana, Tennessee, South Carolina, West Virginia, Mississippi, Pennsylvania, Illinois and Virginia.Some of the&nbsp;<a href="https://hbr.org/2018/01/when-burnout-is-a-sign-you-should-leave-your-job?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leveraging-commuter-data-to-find-the-next-great-franchisee-franchisors-can-use-time-as-an-indicator-of-frustration-enhance-marketing-strategy-for-franchise-development-in-these-states-2719474" target="_blank" rel="nofollow">key aspects</a> that inform whether a person begins to feel burnt out, including workload, autonomy and interpersonal relationships, are factors that can be very well controlled in scenarios like franchising when entrepreneurs are positioned to be their own bosses.Thus, leveraging data like that found in the Lensa study is a great way for franchisors to better hone and target their franchise development efforts. For professionals who spend an excessive amount of time commuting and nearly 40 hours per week at their desks for subpar salaries, burnout is a real issue.&nbsp;Targeting prospects who have likely already shown awareness of their unhappiness at work or interest in other opportunities can level up franchisors’ efforts and allow them to market to populations that have, effectively, already self-selected.For the full list of state data and rankings, visit&nbsp;<a href="https://lensa.com/insights/hustle-culture-the-us-states-with-the-highest-burnout-risk/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=leveraging-commuter-data-to-find-the-next-great-franchisee-franchisors-can-use-time-as-an-indicator-of-frustration-enhance-marketing-strategy-for-franchise-development-in-these-states-2719474" target="_blank" rel="nofollow">lensa.com</a>.

Leveraging Commuter Data to Find the Next Great Franchisee; Franchisors Can Use Time as an Indicator of Frustration, Enhance Marketing Strategy for Franchise Development in These States 

1851 Franchise

Commute time is a key factor in burnout rates. With new data connecting commuter data and interest in burnout, franchisors can hone development efforts, targeting prospective franchisees looking for something different.

leveraging-commuter-data-to-find-the-next-great-franchisee-franchisors-can-use-time-as-an-indicator-of-frustration-enhance-marketing-strategy-for-franchise-development-in-these-states

Filta Environmental Kitchen Solutions

Filta Franchise - David Hoover Franchisee Feature - 1851 Franchise

From Stadiums to Sustainability: How David Hoover Is Scaling Impact With Filta

filta-franchise-david-hoover-scaling-impact

TruBlue Home Service Ally

Be a Community Hero: How TruBlue Franchisees Are Changing Lives Beyond Business

be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business

Caring Transitions

Caring Transitions Wraps Up Record-Breaking Q3 With National TV Launches, Platform Growth and Key Leadership Promotion

caring-transitions-wraps-up-record-breaking-q3-with-national-tv-launches-platform-growth-and-key-leadership-promotion

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Leveraging Commuter Data to Find the Next Great Franchisee; Franchisors Can Use Time as an Indicator of Frustration, Enhance Marketing Strategy for Franchise Development in These States

MORE STORIES LIKE THIS