Low-Cost Franchise Profile: Proforma

By JORDY PATANO

By the Numbers
Founded:	1978
Started Franchising:	1985
Startup Costs:	$4.73K-$44.7K
Units	707

If your New Year’s resolution has anything to do with taking control of your future, becoming your own boss or spending more time with your family, then you should take a deeper look into all that franchising has to offer to cash-strapped entrepreneurs. Low-cost opportunities exist in every realm, and we had a chance to speak with printing and promotional powerhouse, Proforma. Proforma was founded in 1978 and has established itself as one of the premiere printing and promotions products companies, offering entrepreneurs an opportunity to quickly launch their own business. No need for prior industry experience, however a background in sales can be beneficial along with a strong drive to succeed. Luckily with over 30-years of experience, they have developed specific tools and resources that are available to help owners learn everything they need to know about the industry. “With an incredibly strong year for Proforma, our owners are on track to exceed industry growth and improve by 10 percent this year, giving us double digit growth,” shared Greg Muzzillo, founder of Proforma. “What’s even more exciting for us is that the industry is expected to continue growing at more than 4 percent throughout 2013.” To become a franchisee with Proforma, there is an initial franchisee fee of $19,500 and ongoing expenses include a $100 monthly technology/communication fee in addition to the monthly service fees that range from 6 to 9 percent of sales. “The best thing about this industry in particular is that the demand will continue to grow as businesses require products for every aspect of their day-to-day operations. We are looking to partner with highly motivated single-unit and multi-unit owners who want to capitalize on the growing $200 billion business-to-business print and promotional product industry,” said Muzzillo. As the founder of such a highly-ranked company, Muzzillo knows by equipping its new and existing franchise base for success, the company will remain one of the top distributors in North America. To maintain its competitive advantage, Proforma has created a full suite of support including access to award winning marketing campaigns, a newly-enhanced technology platform, financial backing, free credit insurance, buying power that lowers costs 4 to 10 percent with a proven vendor network, and more. Shifting into a new year with Muzzillo at the helm, Proforma is looking forward to an incredibly bright 2013. By continuing their mission to attract the right driven individuals, they will not only see the system grow, but also sales.