How Our Holistic Approach to Franchise Development Marketing Works

The difference between 1851 Franchise and Mainland and other agencies is that we take a holistic approach to franchise development marketing, rather than focusing on one aspect and leaving the rest up to somebody else. This ensures your brand is getting maximum, targeted exposure with the data to back it up. Here's how it works:

1. Our tech platform integrates with the APIs of Facebook, Linkedin, and Twitter for full transparency and campaign performance in real time.
2. Our content marketing ecosystem positions your franchise brand story, and our distribution model gets your brand in front of a highly qualified, targeted franchisee audience.
3. We’ve decentralized how media works with the ability to publish our own content — we get to make decisions on what a brand story is and why.
4. As a content storytelling marketing agency, we have an in-house PR arm. Your success is not just about creating content — it’s marketing it. Earned capabilities are significant.
5. Our philosophy is that brands don’t sell brands, people do; we focus on human interest stories to tell your brand story.
6. We have an extensive influencer network to help with third party validation of your brand.

Learn more about how we've helped dozens of other franchise brands by clicking here.