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St. Louis-based <a data-saferedirecturl="https://www.google.com/url?q=https://www.buildabear.com/brand-about-inquiries-franchisees.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mashable-build-a-bears-pay-your-age-promotion-goes-awry-2707141" target="_blank" rel="nofollow&amp;source=gmail&amp;ust=1531586461894000&amp;usg=AFQjCNF2xwRqauEvxlivGN3mjv03GhpK_A" href="https://www.buildabear.com/brand-about-inquiries-franchisees.html" style="color:rgb(17, 85, 204); text-decoration-line:none" target="_blank">Build-A-Bear</a> offered a promotion this week where customers could create a stuffed animal for the price of their current age, but many were left disappointed after stores were forced to close due to overwhelming turnout and safety concerns. &nbsp;

<a data-saferedirecturl="https://www.google.com/url?q=https://mashable.com/2018/07/12/build-a-bear-pay-your-age-day-disaster/%23gFcCpqzIlOqF&amp;source=gmail&amp;ust=1531586461895000&amp;usg=AFQjCNGCjYXwuygPIDxprAj6djBarEOwcw" href="https://mashable.com/2018/07/12/build-a-bear-pay-your-age-day-disaster/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mashable-build-a-bears-pay-your-age-promotion-goes-awry-2707141#gFcCpqzIlOqF" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204); text-decoration-line:none" target="_blank">Mashable detailed how the promotion ended in disaster</a> for the company as lines were closed full of empty-handed children.&nbsp;Customers who attended but didn&rsquo;t end up with a stuffed animal received a voucher redeemable through the end of August. 

&ldquo;The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history. &hellip; We feel it is important to share that, based on the information available to us before the day began, we could not have predicted this reaction,&rdquo; Build-A-Bear said in a statement.

Mashable: Build-A-Bear’s ‘Pay Your Age’ Promotion Goes Awry

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