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McDonald’s sales down amid no antibiotic announcement
Fast-food franchise still sees a decline in sales.

Franchisor Stories
SPONSORED
Fast-food franchise still sees a decline in sales.

Fast-food giant McDonald’s is continuing to see a downward slope in sales, posting a same-store sales drop of 4 percent in February in the United States and a 1.7 percent drop globally.
While sales are sliding, the brand’s stock still posted a gain, closing at 0.6 percent to $97.71.
"Consumer needs and preferences have changed and McDonald's current performance reflects the urgent need to evolve with today's consumers, reset strategic priorities and restore business momentum," the company said in a statement.
In other parts, monthly sales for the Asia/Pacific, Middle East and Africa regions are also down 4.4 percent. Europe, however, showed a positive increase, posting a hike of 0.7 percent.
"While changes are in the works, we cannot identify a near-term catalyst to spur sales," says Sterne Agee analyst Lynne Collier in a note to investors.
February’s results followed a critical “Turnaround Summit” where executives gathered together with franchisees in Las Vegas to discuss operational plans moving forward. It was during this conference the company announced that the use of human antibiotics would end over the next two years.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.