Meet the Supplier: Constant Contact

Constant Contact is an established online marketing company known for its email marketing and online marketing solutions. The company offers a range of digital tools and services to help businesses connect with their customers and grow their online presence. According to its website, Constant Contact delivers “tools to help small businesses grow.” These services include email marketing, e-commerce support, website building, social media management, customer relationship management and short message service (SMS) support.

The History of Constant Contact

Constant Contact was initially founded as Roving Software by Randy Parker in 1995 in Brookline, Massachusetts, and was renamed to Constant Contact in 2004. Since its inception nearly 30 years ago, the brand has acquired numerous companies, including e2m Systems, NutshellMail, Bantam Live, CardStar and SinglePlatform. In 2021, Constant Contact acquired the marketing automation and CRM system SharpSpring.

Constant Contact is headquartered in Waltham, Massachusetts, and has offices in Loveland, Colorado and New York, New York.

In 2015, Constant Contact was acquired for $1.1 billion by Endurance International and then acquired by private equity firm Clearlake Capital Group in 2021.

How Constant Contact Stands Out

Constant Contact has differentiated itself through its varying and affordable online marketing tools. The brand says it provides tools and features to every level of entrepreneur regardless of their industry, whether they’re just starting out, up and running, or already an advanced marketer.

“We’ve created email and digital marketing strategies for tons of industries, including non-profits, real estate, and online stores — but that’s just scratching the surface,” the brand noted on its website. In an interview with 1851 Franchise, Greg Bond, the brand’s vice president of channel and partnerships said Constant Contact stands out as a result of its flexible tools that enable users to appeal to a new audience while driving new leads and potential sales.

Why Choose Constant Contact?

Whether you’re a franchisee or a franchisor, Bond said Constant Contact offers services that can be used at just about any level.

“It’s simple, it’s easy to use, you get the reporting on engagement, you can do what you want to do and need to do,” Bond said.

Bond also noted that Constant Contact is recognized for its user-friendly interface, customizable templates and analytics tools that enable users to track the performance of their marketing campaigns. According to its website, the brand has a deliverability rate of 97%.

Here are some reviews of Constant Contact by its users:

• “Constant Contact is an important and trusted partner in my marketing strategy.”  - Unique Markets
• “Best investment in our business was getting Constant Contact.” - Dorn Lane Realty
•  “Our revenue is up 40% from emails.” - Shabby Chic

You can find more reviews and customer testimonials here. 

An Online Marketing Powerhouse

With nearly three decades of expertise, support from a major private equity firm and the latest technology to push the envelope of its digital marketing tools, Constant Contact is well-positioned for continued success and expansion.

Learn more about the firm by watching the full interview here.