Meet the Supplier: Keap

Keap is a customer relationship management (CRM) and marketing automation software platform designed for small businesses and entrepreneurs. Keap provides features to help businesses manage and organize their customer relations, including e-mail marketing and sales tools and other automated tasks that can help scale their brands.  

In an interview with 1851 Franchise, Darin Adams, the brand’s growth advisor, described Keap as the “greatest tool to help you create fans and grow your business.”

The History of Keap

Keap was founded in 2001 by brothers Scott and Eric Martineau and now CEO Clate Mask in Mesa, Arizona. Upon its inception, the brand was initially known as eNovasys before becoming Infusionsoft in 2003. By 2009, the company had grown to 130 employees, roughly 6,000 customers and $17.5 million in revenue. In 2013, Keap received more than $54 million in venture capital from Goldman Sachs. In January 2019, the company rebranded to Keap under the leadership of Mask. Now, in September 2023, Keap boasts more than 31,000 customers and over 205K users.

According to Keap’s website, the brand’s true mission is to “empower entrepreneurs by simplifying growth.” The brand remains headquartered in Arizona.

How Keap Stands Out

Keap has managed to differentiate itself from its competitors by placing a heavy focus on relationships. According to Darin Adams, Keap provides its clients with all the automated sales and marketing tools they’ll need, giving their clients the ability to focus on scaling and making connections with their customers.

Keap also claims that it’s dedicated to serving small business leaders who are “serious about growth.” As such, it serves a wide variety of clients, including consultants, marketing agencies, coaches, startups and other growth-focused businesses that are striving to build brand awareness.

Why Choose Keap?

For small businesses and budding entrepreneurs looking to grow, Keap is an all-encompassing, integrated email marketing platform that can create and host web forms, execute automated campaigns, track return on investment (ROI), provide customer sales updates, database management and e-commerce functionality.

Here are some reviews of Keap by its customers:

• “Now, our texts never fail. They never call in sick. And our conversion increased to 87%,” said Christi Osborne of Prestige Regenerative Medicine
• “Our business doubled in just one month with Keap,” wrote Colleen Gallagher of Colleen Gallagher International.
• “We went from having nothing to having everything with Keap,” noted Ben Williams of Loopin.

You can read more of Keap’s customer success stories here.

From Humble Beginnings

With over 20 years of experience, Keap has not only managed to grow from a small startup to a company with over 300 employees but has also carved a niche for itself in the realm of CRM and marketing automation by prioritizing relationships and empowering entrepreneurs to simplify growth.

Learn more about the firm by watching the full interview here.