Meet the Zor: Wild Birds Unlimited

Nick Powills interviewed Paul Pickett, Chief Development Officer at Wild Birds Unlimited*, to learn more about the birding retail franchise.

• The Franchisor: Wild Birds Unlimited
• The Person: Paul Pickett, CFE
• The Segment: outdoor/retail
• The Reach: 300+ units in the U.S. and Canada
• The Brand: from Wild Birds Unlimited’s franchise site — While we know that we literally sell bird food and bird feeding products, what we really sell is “Joy”. Our Franchise Store Owners and their staff enhance the lives of their customers and their communities. We provide the support to our Franchise Store Owners to live their dream of owning their own business enterprise, and we get to do it in a way that brings Joy to themselves, their retail customers and their communities.