1851

Today, multi-brand ownership is one of the most popular trends within the franchise industry. In fact, <a href="https://www.entrepreneur.com/article/245881?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">multi-unit or multi-brand franchisees now account for 76.5% of franchised restaurants and 53% of all franchises</a>, according to FranData research cited by Entrepreneur Magazine.For younger and more experienced franchise owners alike, multi-brand ownership is an attractive business option. As franchisees expand their portfolios, they are increasingly looking to other franchise brands that complement their existing concepts. <a href="https://1851franchise.com/what-multi-unit-franchisees-want-in-their-next-brand-560#stories">There are several key advantages to cross-brand franchising</a>, including an increase in revenue, a decreased risk in a single-market downturn, a wider consumer base and operational cost savings.Although a diversified portfolio can strengthen a company, it depends heavily on several factors, including the initial and ongoing costs versus the revenue potential. Investment costs, operational strategies, site location and business models vary from brand to brand and can affect the success of a portfolio.&nbsp;Here are just a few franchise brands that lend themselves to multi-brand ownership.&nbsp;Burger KingTraditionally, the QSR and fast-casual segments are the most likely to feature multi-brand owners. A major chain like Burger King provides a low cost of entry as well as unparalleled brand recognition to established franchise partners, which<a href="https://www.macrotrends.net/stocks/charts/QSR/restaurant-brands/roi?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow"> has resulted in an average ROI of over 12%.</a> Some of the brand’s largest franchisees, such as Atlanta-based <a href="https://www.gpshospitality.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">GPS Hospitality</a>—which got its start in 2012 when a group of former Arby’s employees purchased 42 restaurants from Burger King corporate—benefit from cross-brand ownership. GPS, which now owns more than 200 Burger King stores, <a href="https://www.nrn.com/franchising/gps-hospitality-strikes-franchise-agreement-popeyes?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">originally purchased seven Popeyes Louisiana Kitchen units</a> as a way to spice up its portfolio in 2016. The company has not slowed down since, <a href="https://www.qsrmagazine.com/news/gps-hospitality-purchase-11-popeyes-georgia?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">acquiring 11 more Popeyes locations in 2017</a> and<a href="https://www.nrn.com/quick-service/burger-king-franchisee-gps-hospitality-buys-75-pizza-huts?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow"> 75 Pizza Hut franchises earlier this year.</a>Wireless ZoneWith more than 370 locations across the country and additional owners expected to sign on to develop more stores in new key development markets by the end of the year, Wireless Zone is the nation’s largest Verizon retailer. In addition to a low cost of entry, the franchise features exceptional support and a tried-and-true system in place that promotes the immediate success of multi-unit owners looking to generate quick profits. The proven business model has resulted in a large number of successful, multi-brand owners. For example, one <a href="https://1851franchise.com/wirelesszone/how-multi-unit-and-multi-brand-franchisee-finds-success-in-the-technology-industry-11999">franchise operator owns 15 Wireless Zone locations, a hotel franchise and three home-related franchises</a>.&nbsp;Wetzel's PretzelsConcepts with a small real estate footprint like <a href="https://www.wetzels.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">Wetzel’s Pretzels</a> allow business owners to open up in a high-traffic area such as a shopping mall and generate a quick return on investment—not to mention <a href="http://www.ikoniq.com/news/4/wetzels-pretzels-explores-new-kiosk-buildouts-with-ikoniq-for-pop-sizzle/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">the brand’s kiosk model</a>, which creates an even easier start-up process. Plus, the franchise has co-branding relationships with <a href="https://www.coldstonecreamery.com/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">Cold Stone Creamery</a>, <a href="https://www.juiceitup.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">Juice It Up</a>!, <a href="https://www.swensens.com.sg/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership-2711934" target="_blank" rel="nofollow">Swensen's</a> and others. By creating an operational knowledge base of similar concepts, multi-brand franchise owners can use those lessons to grow their future business endeavors faster and more effectively. Instead of making naive mistakes, franchisees are already leaps and bounds ahead of the competition, even when entering a new business.

Mix-'n'-Match: 3 Franchise Brands With Low Buy-In Cost That Lend Themselves To Multi-Brand Ownership

1851 Franchise

These franchise brands offer quick ROI so entrepreneurial franchisees can invest in new concepts fast, leverage their operational experience and diversify their portfolios.

mix-n-match-3-franchise-brands-with-low-buy-in-cost-that-lend-themselves-to-multi-brand-ownership

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

JEI Learning Center Franchise Deep Dive 2025 - 1851 Franchise

JEI Learning Center Franchise Costs, Fees, Profit and Data for 2025

jei-learning-center-franchise-cost-profits-data

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Mix-'n'-Match: 3 Franchise Brands With Low Buy-In Cost That Lend Themselves To Multi-Brand Ownership

MORE STORIES LIKE THIS