MOOYAH Burgers, Fries & Shakes Franchise information

ABOUT MOOYAH BURGERS FRIES & SHAKES MOOYAH Burgers, Fries & Shakes is a fast-casual “better burger” concept offering mouthwatering, made-to-order burgers, French fries hand-cut from Idaho potatoes and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® Brand burgers, all-natural Jennie-O® turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can top their burgers with their choice of five real cheeses, bacon, avocado, 19 free sauces and garden-fresh veggies. MOOYAH Guests can also choose from seven flavors of 100% real ice cream shakes, including vanilla, Hershey’s Chocolate®, Reese’s®, Oreo® and more. While many Guests choose to dine in, MOOYAH also offers online ordering, delivery and carry-out for Guests on the go, as well as a loyalty app to reward repeat customers. In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018 and landed at No. 7 in FranchiseRankings.com’s Top 10 Fast Casual Restaurant Franchises. In 2017, MOOYAH was included in Entrepreneur’s Franchise 500 list and Franchise Times' Fast & Serious list of the smartest-growing franchise brands. The same year, MOOYAH was ranked No. 11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list that has included the brand every year for the past decade. For more information on MOOYAH, its menu or franchising opportunities, please visit www.MOOYAH.com. Connect with MOOYAH on Facebook.com/MOOYAH, follow MOOYAH on LinkedIn, Twitter @MOOYAHburgers and Instagram @MOOYAHburgers.

Officially, MOOYAH is a “better burger” concept, but that categorization doesn’t do the brand justice. MOOYAH has created the best burger, the type you might find at a fine-dining restaurant, if those establishments allowed Guests to fully customize their burgers with a nearly endless combination of options. And unlike the stuffy, expensive restaurants people often associate with elevated burgers, MOOYAH provides a fun, accessible, family-friendly environment where Guests can relax and enjoy themselves.

MOOYAH believes in being the best at what it does — providing the best burger, the best environment and the best franchise opportunity for Franchise Owners. That last part is where it gets really exciting. MOOYAH has refined its operational model to ensure Franchise Owner success, starting with a low-cost buildout that lets Franchise Owners get up and running for a fraction of the cost of competing franchises. From there, MOOYAH offers Franchise Owners ongoing, dedicated, personalized support in every aspect of the business, from real estate selection to marketing to technology to profit-and-loss guidance. All of that means a better-running business, a faster return on investment and a brighter, more profitable future for Franchise Owners.

The numbers:

• $3.5 million — the average investment costs at certain high-price-tag burger competitors.

• $495,918 - $1,168,251 — the total investment cost to open a MOOYAH.

• $1,428,826* — MOOYAH’s average unit sales among the top quartile.

*Per Item 19 of 2023 Financial Disclosure Document

MOOYAH is growing, and growing fast. In 2020, the franchise established eight new units in markets across the country, including the franchise’s biggest location yet in Orlando. As the brand’s footprint continues to grow, the industry is taking notice. In 2020, Franchise Times included MOOYAH in its Top Franchises of the Year list. MOOYAH is quickly becoming one of the most sought-after brands in franchising, but for ambitious Franchise Owners, MOOYAH still offers plenty of room for growth. The franchise has a range of available territories all across the country, many of which are primed to support multiple units. Today, MOOYAH offers prospective Franchise Owners the rare opportunity to partner with a franchise that has widespread brand recognition and Guest loyalty while still maintaining substantial room for growth.

Leadership Expertise: 150 years of combined restaurant experience. Two seasoned Franchise Owners at the helm. One extraordinary Executive Support Team.

Elite Support: Our only focus is our Franchise Owners’ success. We support you like family, because… you are!

Community Involvement: Where other burger franchises just sort of exist within cities, MOOYAH makes it a point to become involved within the communities we serve.

Low Risk/High Reward: We keep build-out costs low without restricting our ability to create beautiful, high-quality restaurants bursting with fun and personality.

Seriously Fun: Making seriously good food doesn’t have to be such serious business. MOOYAH is committed to prioritizing FUN for our Franchise Owners, staff, and Guests.

The hamburger has been a staple of American dining for a century, and that’s not changing anytime soon. Americans love burgers — we eat approximately 50 billion of them every year. Sixty-eight percent of those burgers are eaten by millennials, who make up the largest demographic of consumers and are at the height of their spending power. 

Seventy-nine percent of consumers prefer grass-fed over conventional beef, and 82% said they'd pay more for premium ingredients. And all beef is not created equally; three out of five consumers want to know where their beef came from.

So how does that translate to sales? Each year, Americans spend $205.36 billion on sandwiches, and nearly half of those sales — a whopping $90.57 billion — were spent on burgers, making up 44% of total sandwich sales. No wonder the burger category remains, year after year, one of the biggest segments in franchising.

Because you’re a people person. MOOYAH owners are dedicated to providing the best possible experience for Guests and creating an environment where people feel at home. They are pillars of their communities and take pride in the positive role they play in their neighborhoods. 

Because you’ve got strong business acumen. You know a good opportunity when you see one, and you know how to make the most of it. Whether in the corporate world or through prior ownership experience, you know how to manage a budget, maintain a P&L and manage inventory and costs. And crucially, you want to grow. MOOYAH owners are multi-unit minded and eager to grow with the brand as it opens new locations in markets across the country.

Because you want to enjoy your work. MOOYAH owners believe that in order for Guests to have fun, the business itself has to be fun. That means having a genuine passion for MOOYAH’s food, experience and commitment to friendly service. Having a burger and a shake every now and then doesn’t hurt either.

Because you are a leader. You’ve got the skills to motivate, engage and manage a team. Successful MOOYAH owners come from a variety of leadership backgrounds, including business, military careers and sports.

Because you are a problem-solver. You think quickly and react effectively to whatever is thrown your way. You are dedicated to clearing any hurdle to ensure every Guest has a positive experience.

Are you ready to own your own MOOYAH?