1851

Social media marketing not only builds a brand&rsquo;s following online but hopefully&ndash;when done right&ndash;impacts your store&rsquo;s actual foot traffic. That&rsquo;s why more money, time and effort is being allocated towards these platforms. In a <a href="http://www.nrn.com/technology/how-social-media-can-impact-foot-traffic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-how-social-media-can-impact-foot-traffic-2705373" target="_blank" rel="nofollow">recent Nation&rsquo;s Restaurant News article</a>, Reveal Mobile, a company that measures foot traffic through mobile app&nbsp;usage, set out to analyze social-media events from major brands to see what was making the largest impact. Campaigns from Chick-fil-A, Wendy&rsquo;s and McDonald&rsquo;s were all monitored for increases and decreases in traffic.

The company&rsquo;s major finding revealed that trending social-media events were not able to sustain traffic as well as the company-initiated campaigns such as Chick-fil-A&rsquo;s September breakfast-item giveaway for app users.

&ldquo;Compared to the Chick-fil-A data, which saw a steady increase in foot traffic during the period, the #NuggsForCarter campaign saw a quick boost and then it dropped off to lower levels than they were before,&rdquo; said Matthew Davis, Reveal Mobile&rsquo;s chief marketing officer.

While gaining extra traffic from an organic Twitter exchange is something Wendy&rsquo;s should be ecstatic about, planning out company led marketing initiatives can continue to maintain the larger and more sustained increases in foot traffic as your brand continues to look for its own viral opportunities.

<a href="http://www.nrn.com/technology/how-social-media-can-impact-foot-traffic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-how-social-media-can-impact-foot-traffic-2705373" target="_blank" rel="nofollow">Click here to read the full story</a>.

Nation’s Restaurant News: How Social Media Can Impact Foot Traffic

1851 Franchise

Looking at social media campaigns from Chick-fil-A, McDonald’s and Wendy’s reveals which campaigns gain the most foot traffic for brands.

nations-restaurant-news-how-social-media-can-impact-foot-traffic

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Nation’s Restaurant News: How Social Media Can Impact Foot Traffic

MORE STORIES LIKE THIS