QSR Interviews Oath Pizza Chief Marketing Officer Stacie Colburn Hayes

In a recent interview with QSR Magazine, Stacie Colburn Hayes, Oath Pizza Chief Marketing Officer, discussed the brand moving away from bold, abstract and masculine overtones and introducing a fresh new look to complement its delicious, better-for-you food.

Oath Pizza will debut its new design in West Hartford, Connecticut, during the first half of 2022. Its company-owned and franchised locations will follow suit with the new design as well.

“There is too much of the same in the pizza industry,” said Hayes. “We knew that a cookie-cutter system with lower-quality ingredients was too widespread, and for us to succeed, we would have to be different.”

The streamlined, flexible footprint at the new Oath Pizza locations will complement a seamless purchasing and pick-up experience and an ongoing commitment to help cater to the needs of a growing customer base. The brand’s operation model supports lower labor and higher throughput with faster cook times, reduced overhead costs and a better customer experience.

Oath has succeeded in modernizing its approach while maintaining its identity and steering clear of industry trends and fads — a difficult balance for franchises to navigate.

Oath Pizza has set itself apart in the space while offering a genuinely feel-good experience. From the restaurant atmosphere to the menu itself, Oath Pizza has stayed true to its roots without compromising. A bold and deliberate move to reflect the brand’s Nantucket values in each restaurant ensures Oath Pizza will continue to stand out from others in the industry for years to come.

Read the full article here.