1851

People have been spewing the phrase &#8220;Print is dead&#8221; for decades, yet somehow, <a href="https://www.gosafeguard.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=old-school-meets-new-school-safeguard-combines-the-power-of-print-with-digital-solutions-1844" target="_blank" rel="nofollow" target="_blank">Safeguard Business Systems</a> continues to grow. The business solutions company, which includes a strong focus on print services, maintains the demise of print has been greatly exaggerated. &#8220;Digital media was added to the marketing mix years ago, but it didn&#8217;t replace printed media,&#8221; said Mark Roggenkamp, executive director of channel marketing at Safeguard. &#8220;While commercial printing in general has taken some hits on overall volumes, advances like digital and variable printing have created new opportunities for printing business. Further, cross-media usage, or using elements of both digital and traditional marketing, brings marketing advantages to the table, and is helping businesses of all sizes be relevant and fresh.&#8221; In fact, far from being dead, print may actually be seeing a bit of a renaissance, according to Joe Fries, president of print services provider Fontis Solutions, which was recently acquired by Safeguard. &#8220;Digital is everywhere, and it&#8217;s very easy to tune out,&#8221; Fries said. &#8220;Think of your email. When you&#8217;re getting slammed with so much mail in your inbox, it&#8217;s easy to just click delete and forget about it. Print is harder to ignore. I went through every single piece of my actual mail last night. The pendulum is swinging the other way, and people are realizing that in some cases, print may be more important than digital.&#8221; The people at Safeguard and its subsidiaries understand there are certain physical advantages to using print, as well. &#8220;Digital, while fast and inexpensive, sometimes feels transient, less permanent and even less worthy of commanding attention,&#8221; Roggenkamp said. &#8220;Print can add that third tangible dimension, and print marketing pieces can be held and viewed in their entirety.&#8221; Fries agreed. &#8220;Print has a whole different look and feel when you put it in front of someone,&#8221; he said. &#8220;You can express things you can&#8217;t when someone is looking at a screen.&#8221; The key is figuring out when print is most appropriate, and then working with digital tools to complement it. &#8220;I think what you&#8217;re really seeing is that different demographics have to be treated differently,&#8221; Fries continued. &#8220;Our first piece of advice to clients is: Understand who your audience is. They might need print. They might need digital. They might need both. Younger people might be more receptive to digital while an older person might want more print. It&#8217;s not about selling orders; it&#8217;s about selling the right solution.&#8221; Furthermore, Safeguard knows that as long as entrepreneurship and small business remain the backbone of the American economy, the demand for print will remain. &#8220;For some small businesses, digital marketing can be pricey,&#8221; Roggenkamp said. &#8220;Whereas print marketing, if done smartly, can be highly productive in generating results. Recent gains in web-to-print capabilities have pushed down printing costs, making smaller runs very affordable for small business owners. These factors combine to create value for business types that want and need print marketing as a component of their business, and we nurture that kind of thinking and provide total solutions that optimize the investments of time and money for our customers.&#8221;

1851 Franchise

Even in a digital world, print remains a vital part of doing business.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Old School Meets New School: Safeguard Combines the Power of Print with Digital Solutions 

old-school-meets-new-school-safeguard-combines-the-power-of-print-with-digital-solutions

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Old School Meets New School: Safeguard Combines the Power of Print with Digital Solutions

MORE STORIES LIKE THIS