1851

Based in the Chicagoland area, <a href="https://www.onpacefranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=on-pace-franchising-coo-mimi-reeder-talks-budgeting-for-2020-2710921" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">On Pace Franchising</a> helps prospective franchisees find the brand and concept that&rsquo;s right for them. The On Pace Franchising team also helps in the realm of franchisor development, working with companies who want to franchise their concept and need help getting started and preparing a Franchise Disclosure Document.&nbsp;

Enter Mimi Reeder, On Pace Franchising&rsquo;s Chief Operating Officer. Reeder shared her insights with <a href="https://1851franchise.com/" style="text-decoration-line:none" target="_blank">1851 Franchise</a> on what brands should focus on and where they might consider spending&mdash;and not spending&mdash;their budgets in 2020.&nbsp;

1851: What&#39;s working for your clients in 2019 that you recommend spending on in 2020?&nbsp;

Reeder: In 2019, what&rsquo;s been working for franchisors is spending money on targeting clients directly <a href="https://1851franchise.com/study-how-are-brands-using-instagram-stories--2710545" style="text-decoration-line:none" target="_blank">using social media</a> and internet advertising. When a franchise knows exactly who its target franchisee is, they are able to utilize various filters available on those platforms to narrow in on potential candidates.

1851: Where can franchisors lighten their budgets or remove spending from?&nbsp;

Reeder: Franchises can lighten budgets on older forms of advertising such as paper brochures and trade show attendance. With digital technology and video, it is more effective for brands to put together very attractive digital brochures and <a href="https://1851franchise.com/making-the-most-of-your-marketing-budget-2708265" style="text-decoration-line:none" target="_blank">improve their web presence</a>.&nbsp;

1851: What&#39;s the biggest trend you&#39;re seeing when it comes to franchise development budgets and spending?

Reeder: One of the biggest trends we see when it comes to franchise development budgets is the use of third-party consultants, who connect candidates directly to a franchise that is aligned with their background, education, financial situation and lifestyle goals. Since franchisees do not often know which franchise is right for them initially, it is helpful to have a consultant who can guide them through this process&mdash;and for brands to get in front of those same gatekeepers.

1851: What&#39;s an area in which franchisors commonly overlook or spend too little?

Reeder: The areas where I see franchisors spending too little is on the initial education of the candidate to be sure it is the right franchise for them. Having a great vetting process for qualifying franchisees is very important for success later on.

1851: Where do you advise franchisees to spend their marketing budgets on the local level?

Reeder: When you become a <a href="https://1851franchise.com/grassroots-marketing-how-to-become-the-mayor-of-your-community-2708183" style="text-decoration-line:none" target="_blank">franchisee at the local level</a>, it is important to make a name for your individual franchise unit as well as have great overall brand recognition. This will include spending on community events, networking groups, local advertising and targeted ads on Facebook, Instagram and LinkedIn. You do not want to rely solely on your franchise system to bring you business.

Responses edited for style and clarity.

On Pace Franchising COO Mimi Reeder Talks Budgeting For 2020

1851 Franchise

Reeder’s advice? Brands should focus on candidate education and their digital presence if they want to see ROI. 

on-pace-franchising-coo-mimi-reeder-talks-budgeting-for-2020

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

TruBlue Home Service Ally

TruBlue Featured in USA Today as Key Player in Helping Seniors Age Safely at Home

trublue-featured-in-usa-today-as-key-player-in-helping-seniors-age-safely-at-home

Right at Home

Right at Home Marks 30 Years With Continued Franchise Growth

Right at Home Marks 30 Years With Continued Franchise Growth, Tech Advancements, and Strong System Engagement in First Half of 2025

right-at-home-franchise-growth-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Amanda Evans - Stellar Service Brands - Franchise Marketing Leaders 2025 - 1851 Franchise

Top 25 Franchise Marketing Leaders: Amanda Evans — Senior Vice President of Marketing, Stellar Service Brands

stellar-service-brands-marketing-leader-amanda-evans

Photo of a large group of people standing in a circle, placing hands together in center

Franchise Opportunities for Minorities: Expanding the Franchise Network

franchise-opportunities-for-minorities

Coffee & Analytics graphic with photo of Nick Powills

Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

franchise-lead-generation-insights

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

On Pace Franchising COO Mimi Reeder Talks Budgeting For 2020

MORE STORIES LIKE THIS