Franchise News
Ooey-Gooey Goodness: Kraft Hands Out Emergency Grilled Cheeses in Times Square
A text including the number of sandwiches needed can save parents from ‘hangry’ kids.
Visitors out for a holiday adventure today in NYC’s Times Square may just find themselves the recipients of a complimentary grilled cheese thanks to Kraft, according to an article in Ad Age.
In an effort to stave off hunger-fueled tantrums from kids accompanying caretakers on last-minute shopping trips, the food and beverage company opted to hand out everyone’s favorite hot sandwich.
“It’s a new way for Kraft to promote its Kraft American Singles,” the article said. “For parents, it’s a way to avoid trying to soothe a child’s hangry-ness by ordering food from an overpriced-maybe-not-great-but-you’ll-take-it-because-it’s-nearby restaurant,” according to the article.
“To get the sandwiches, parents need to text CHZ to 797979 with their name, location, and the number of grilled cheese sandwiches needed,” the article said.
The offer is only available Thursday, Dec. 20 for visitors between Broadway, 7th Avenue, 42nd and 47th Streets, and runs from noon until 6 p.m.
Read the full article here.
Image courtesy of Kraft Singles on Facebook.
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About the Author
Katie LaTour
FollowKatie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.
