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Orlando Business Journal: Canadian homebuilder plans Orlando expansion
The Canadian homebuilder is amping up its U.S. expansion by targeting Orlando, Fla.
Canadian homebuilder Alair Homes is now poised to bring its unique new approach to homebuilding to the U.S. by targeting Orlando as a key growth market. The British Columbia-based brand, which also dabbles in residential and commercial contracting, plans to expand its U.S. presence by franchising and wants to sign new franchisees in greater Orlando, said Blair McDaniel, the founder and CEO of Alair Homes.
Alair Homes offers homebuilders more transparency than ever with its proprietary software that can be utilized to put project management, photo sharing and progress reporting at a homebuyer's fingertips.
"We translate real-time costs every day by 5 p.m. [The buyers] make decisions on where their dollars are spend and get to watch a live budget online," McDaniels told Orlando Business Journal.
McDaniel said Alair's franchising concept offers a support system and buying power from all 52 offices nationwide, giving franchisees a leg up from the standalone companies. By franchising with Alair Homes, franchisees can focus on building and designing homes while the company gives support on marketing, sales and operations.
“Given the success in the last year in the Arizona market, which has a lot of parallels to the Florida market after the downturn, we’re excited to come into a market that is changing dramatically,” McDaniel said.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
