How Paris Baguette Elevates the Bakery Café Experience

With a unique self-serve experience, Paris Baguette, the 4,000-unit global bakery café franchise, offers elevated cakes, pastries, breads and beverages in a more accessible, guest-involved model. Now, it is looking to the future of its offerings, piloting a beverage program in select locations, considering the role of grab-and-go offerings and analyzing consumer trends to roll out menus that cater to a range of guests.

“What’s really neat about Paris Baguette is that most of the product is self-serve outside of craft beverages, whole cakes and cake slices,” explained Nick Scaccio, vice president of operations at Paris Baguette. “Everything is accessible to the guests, and we’re always innovating, continuing to review the menu to identify which products perform best and strategize for new launches.”

Paris Baguette consistently reviews its menu, analyzing the sales volume of each item to adjust offerings in accordance with consumer demand while also embracing seasonal limited-time offers.

In addition to its commitment to four quarterly menu rollouts that incorporate seasonal flavors, the franchise has recently taken a step to further expand its product offerings. Paris Baguette is now piloting a beverage experience in Scottsdale, Arizona. The Scottsdale bakery café offers a selection of beer, wine, prosecco and select cocktails, including mimosas, espresso martinis, margaritas and bloody marys. 

“The beverage offerings are a really beautiful compliment to the experience,” said Scaccio. “For guests who come in on a Saturday or Sunday for brunch, a mimosa or bloody mary fits right in. A craft cocktail with cake during the evening or late night is something you can envision being on the table. There are some great pairings to be had.”

The Paris Baguette Model

Paris Baguette’s design and construction allows for a range of experiences, fitting in with the needs and lifestyle demands of various guests. 

With a bright, welcoming seating area, guests who are seeking a more leisurely experience are encouraged to take their time pursuing pastry offerings, order any additional foods or beverages at the point of sale and make their way to a table to gather and enjoy. This is an optimal context for Paris Baguette’s new beverage program, fitting in well with those who go to Paris Baguette for brunch, late-night dessert or anything in between, as Scaccio mentioned.

However, the adoption of this new offering will not take away from the brand’s other offerings. Guests will still be able to select a pastry or two and order a coffee at the register on their way to work, or select a sandwich or salad in to-go packaging for a quick lunch. While these guests are not spending as much time in the bakery café, the ability to experience the interior design, welcoming feel and food theater that creates the Paris Baguette ambiance creates a warmer, elevated experience compared to other models as they “grab-and-go.”

Like all of Paris Baguette’s innovations, the program is being tested and honed before it is rolled out to the system at large to ensure it is a benefit to both the guest and franchisee experience.

“We’re still in the learning phase, working to understand the program as a whole,” said Scaccio. “We want to see how it fits into Paris Baguette, and we’re taking a deeper dive into the offering before we open up availability more broadly.”

The total investment to franchise with Paris Baguette ranges from $652,565 to $1,750,900 including a $50,000 franchise fee. To find out more information on costs to buy this franchise, please visit https://parisbaguette.com/franchising/ or https://1851franchise.com/parisbaguette.