Paris Baguette Announces Brand Redesign; Hopes to Attract Community-Focused Owners

Paris Baguette, the neighborhood bakery café where communities come together over expertly crafted baked and brewed goods, recently announced a comprehensive brand redesign, which includes a community-driven store layout, elevated guest experience and enhanced digital and mobile presence. Now, with Paris Baguette projected to open 1,000 new locations in the U.S. by 2030, the brand is leveraging the game-changing rebrand to promote growth with the specific goal of finding franchisees who are interested in opening a neighborhood establishment. 

“We’re looking to grow the Paris Baguette footprint by aligning with like-minded franchise owners  who want to spread joy and nourish the community,” said Pete Bell, Chief Marketing Officer. “One of the key tenets of our brand is to provide our local communities with a place to break bread, and our new design reflects that.” 

The new design boasts an elevated guest experience through every consumer touchpoint: modern and welcoming café layouts, distinguished brand packaging and an enhanced digital and mobile presence. 

The Importance of Community

Through extensive national consumer research, the Paris Baguette team also determined that the concept of “community” needed to be a primary focus when creating this elevated guest experience. Specifically, the research showed that consumers were craving a better connection between their local bakery and the community — and Paris Baguette set out to fill that void.

As a neighborhood bakery café, Paris Baguette aims to be part of the fabric of the communities it serves by offering a space that is warm, welcoming and encourages connection and support. The redesign emphasizes this approach with a new display case showcasing the artistry behind the baked goods. There will also be windows where guests can look into the bakers and cakers at work,murals in each new location that will highlight the connection to the community, new brand packaging and more. 

Brand New Charitable Initiatives

Paris Baguette will also deepen this community-driven commitment through the rollout of its new “Love Baked In” community initiatives. These initiatives include Dough Raisers, a local fundraising collaboration between community non-profit organizations and schools to host a Paris Baguette-style bake sale at their local bakery café and receive a percentage of proceeds from that day’s sales. A portion of proceeds for a designated "Love Baked In" cookie will be donated to a local non-profit partner chosen by each respective Paris Baguette location. 

Another initiative is Cake Day, in which proceeds on all cakes for one day go directly to the year-round local non-profit partner for each bakery café, giving those charities a groundswell of donations and support. Through the random-acts-of-kindness initiative, Cake for Every Kid, Paris Baguette will also surprise deserving children in bakery café neighborhoods with “Love Baked In” cakes to help bring smiles to the faces of those in the community that need it most.

A Refreshed Digital Presence and Plans for Growth

To take this community representation even further, Paris Baguette is launching a refreshed social media presence that highlights community members through the neighborhood bakery café’s footprint. The brand is also rolling out an improved digital experience through its website and app to resonate with neighbors and communities in markets across the U.S.

Looking ahead, all new Paris Baguette bakery cafés will include the revamped design, which will help the brand find the ideal, community-driven franchise partners as it embarks on a major growth strategy to open 1,000 new locations in the U.S. by 2030. 

“We’re off to a roaring start in 2022,” said Mark Mele, Chief Development Officer. “Our leads in January are up compared to the months of November and December and we have a lot of franchisees in various stages of the process who are excited about the new look. As we roll out our redesigned store layout, community-forward marketing efforts and more, we look forward to ushering in a new era of the Paris Baguette brand with our new franchisees.”

The total investment to franchise with Paris Baguette ranges from $528,270 and $1,638,554, including a $50,000 franchise fee. For more information, visit: https://www.parisbaguette.com/franchising/