Paris Baguette to Bring Back the Neighborhood Bakery Cafe with Expansion Plans; Eyes Opening Its 100th U.S. Location in 2021

Paris Baguette, a bakery cafe with more than 4,000 locations around the globe, plans to open its 100th U.S. location in 2021 and is committed to an aggressive expansion strategy focused on adding 1,000 domestic locations to its footprint. 

Armed with deep consumer research, the brand has started its transformation to leading the bakery cafe space, a category that is $11 billion in size. 

“Our research went deep into the community, ensuring that our brand positioning was designed to fill important gaps,” said Pete Bell, chief marketing officer with the brand. “People crave food brands that ignite all senses and ultimately bring them great joy. In order to get to 1,000 locations, we have to give the guest something they are not used to in their communities. We are confident we can fill that gap with our elevated neighborhood cafe concept.”

Many customers want an elevated neighborhood cafe, as big brands in the space seem to have lost interest in the idea fostering a sense of community. Some of Paris Baguette’s competitors chose to shrink  their bakery spaces considerably, and instead are using partially baked doughs and breads shipped in on trucks and offering a sprawling, mix-and-match menu where baked goods are an afterthought. 

Paris Baguette saw this as an opportunity to rise above that trend.

Today, Paris Baguette is a top-shelf bakery cafe with old-world technique poured into delicious seasonal offerings. Paris Baguette has engineered an operations model that allows it to bake in-house without cutting corners. 

“Often, our franchise owners frequently find guests mesmerized by the bakers, cakers and baristas applying their trade,” Bell said. “Inside our stores, you might get a glimpse of specialty items and pastries in the ovens, icings chilling, coffee brewing and the sight of baked goods cooling on racks. Walking up to the counter, you’re warmly welcomed by servers who know your name.”

Paris Baguette believes in community bakeries. It puts its bakers, cakers and baristas forward as a mark of quality and craftsmanship in every morsel of food. With the brand’s competition all but vacating the space, and Paris Baguette’s passion for innovating and invigorating the bakery cafe scene, the brand has found it easy to expand across the U.S.

Paris Baguette has begun to take on the U.S.’s big cities with a Los Angeles location making headlines since 2005 and a New York expansion in 2013. Today, Paris Baguette is eyeing Arizona, California, Georgia, New Jersey, Nevada, New York, Pennsylvania, Texas and Virginia for its future growth. 

ABOUT PARIS BAGUETTE: 

Paris Baguette is a bakery & café franchise with more than 4,000 units across the globe. The brand first arrived in the U.S. in 2005 and has since established nearly 90 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with customers and help customers share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery & café fare. For more information, please visit https://us.parisbaguettefamily.com/