What Multi-Unit Owners Need to Know About Paris Baguette

Paris Baguette, the internationally beloved bakery cafe with more than 4,000 stores worldwide, has the vision to become America’s new neighborhood hot spot. And besides mastering its baked goods, the brand has perfected its business model and fee structure to streamline operations for multi-unit owners, making it an ideal investment for franchise entrepreneurs looking to grow quickly.

Paris Baguette’s mission is simple: to dominate the bakery cafe space with top-notch baked goods, cakes and coffee drinks served at friendly neighborhood stores across the U.S. To achieve that mission, the brand is actively seeking multi-unit franchisees to quickly build up the brand name and share the joy of its ornate cakes, delicious pastries and artisan breads. 

That’s why Paris Baguette has introduced a number of enticing incentives for multi-unit franchise deals, including significant discounts. For multi-unit developers, Paris Baguette offers a deal on Area Development Agreements. If a developer signs on for a minimum of four units in an area, the initial franchise fee will drop from $50,000 to $40,000 for the first store. Developers will then pay $20,000 per store under the Area Development Agreement plus a $20,000 franchise fee per store, equating to a $10,000 saving on each store. 

Why Paris Baguette Is Charging Ahead With Multi-Unit Developers

Paris Baguette has identified a hole in the market for neighborhood bakery cafes that offer handmade, high-quality, freshly baked goods and is well-positioned to become the dominant force in that space.

While other bakery and cafe concepts have abandoned their role as bread bakers to chase the lunch crowd with soups and salads, Paris Baguette has carved out a lucrative niche for itself by hiring skilled bakers, cakers and baristas to ply their trade live, in-store. The brand’s small-footprint, grab-and-go model makes it a winner in the age of social distancing as it positions itself to dominate the bakery cafe space once restrictions lift. 

 “You see so many other brands spreading themselves too thin,” said Mark Mele, the brand’s chief development officer. “Our competitors in the bakery space are moving into full-service and generally trying to do too much, so they lose focus. Last year, unfortunately, many of those brands were unable to stay afloat when the consumer landscape shifted. Meanwhile, most Americans are buying their bread and cakes in a grocery store. Paris Baguette’s model of combining an in-store spectacle of top-notch baking and portable offerings perfect for grab-and-go is perfectly positioned to clean up the money left on the table by misguided bakery brands.”

What Paris Baguette Wants From Multi-Unit Developers

Paris Baguette knows it’s simple, easy-to-execute operational model will appeal to large organizations and investors. But while the brand makes plenty of sense to investors’ bottom lines, it also requires franchisees to have a genuine passion for the product.

“We’ve made sure that franchisees are equipped with everything they need to accommodate customers, but what we found is that most of our guests really appreciate the act of visiting a store, seeing the beautiful cakes and pastries, and picking something out,” Pete Bell, Paris Baguette America’s chief marketing officer said. “Our baked goods are a genuine source of comfort for many people, and that joy for the customer translates directly back to joy for the franchisee.”

Paris Baguette’s strength comes from the fact that it never shifts its focus away from the joy of offering a community a place to gather and share high quality pastries, cakes and breads. That joy has become contagious across the brand’s 4,000 locations, and the U.S. markets are sure to close quickly with such strong cash incentives for multi-unit deals. 

ABOUT PARIS BAGUETTE: 

Paris Baguette is a bakery & café franchise with more than 4,000 units across the globe. The brand first arrived in the U.S. in 2005 and has since established nearly 90 locations in markets across the country, making it one of the premier franchise opportunities in its category. Paris Baguette’s primary mission, executed every day by its expert staff of bakers, cakers and baristas, is to share moments of joy with customers and help customers share moments of joy with their friends and family by providing world-class cakes, pastries, coffees, breads and other French-inspired bakery & café fare. For more information, please visit https://us.parisbaguettefamily.com/