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Following the downturn of the economy in 2008 and 2009, local companies began investigating ways to expand in their market via franchising opportunities—and the metro Phoenix area is no exception.

“This is a very strong franchise town,” FranNet franchise expert Harriet Moser told the Phoenix Business Journal. “Franchises do very well here.”

While franchising is seeing an uptick in the Phoenix area, to the surprise of many, those opportunities don’t come by way of the food service industry. The more popular and successful options are in commercial sign businesses and cellphone repair companies. Additionally, people seeking franchise opportunities frequently come from the corporate world and are hoping to be their own boss.

“These days there is a lot of talk about ‘follow your passion,’ I tell my clients to be careful about that,” Moser said. “If your work becomes your passion, you can lose your hobby.”

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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