5 Reasons To Invest in a Poolwerx Franchise in 2024

In the fast-growing world of pool maintenance and retail, Poolwerx stands out as a global leader. Renowned for its expansive network in swimming pool repair, maintenance and retail, this powerhouse franchise has been on an impressive growth trajectory as more and more savvy entrepreneurs take notice of the brand’s proven model and robust support infrastructure. 

Last year alone, Poolwerx added 18 new territories across the country with franchise partners from a wide variety of backgrounds, including former Amazon employees, landscapers, professional athletes, middle managers, veterans and more.

Here are some of the key advantages that make Poolwerx an attractive franchise option in 2024.

1. Strong Unit-Level Economics

As is the case with most business opportunities, the first factor that draws many prospective franchise partners to Poolwerx is simple: the bottom line. 

“Poolwerx franchise partners enjoy high volume and high margins, with an average annual revenue of $2.1 million per Franchise Partner,” said Jeffrey Powell, vice president of franchise development for Poolwerx. “This makes us a very attractive opportunity in the booming pool category.”

The industry for pool maintenance, currently valued at $7.2 billion, has experienced significant expansion in recent years. A 2020 survey revealed that the installation of home swimming pools surged by a staggering 533% within a single year, buoyed by a wave of homeowners seeking to turn their backyards into personal retreats following the pandemic.

2. Dominance in a Fragmented Market

While the pool service industry may be growing, it is still largely populated by small, unbranded and independent businesses. Poolwerx, with its “hub and spoke” model combining service and retail, addresses the fragmentation in the industry.

“Pool service and repairs cannot be implemented through online retailers or outsourced to other countries,” said Powell. “This is a business that will always be in demand, and our strategic positioning and professional approach make us a formidable player in an otherwise weakly contested field, enabling easier market penetration for franchise owners.”

3. Recurring and Multiple Revenue Streams

A Poolwerx franchise offers both a one-time transaction business model and a recurring revenue stream. Franchise partners benefit from ongoing customer relationships, ensuring a steady flow of income through repeat business. This model facilitates easier growth and equity creation, making it a less volatile and more sustainable investment. 

Plus, the “hub and spoke” model means franchise partners aren’t limited to just one piece of the pie. Offerings include preventative maintenance, emergency repairs, pool filter installation, green pool cleanup, hot tub/spa repair, pool heating, pool sand change, pool lighting, saltwater conversion and pool training, as well as a wide range of pool care products.

“Our comprehensive array of services and products, from maintenance to e-commerce retail sales, offers franchise partners a multitude of avenues within the pool industry,” said Powell. “In addition, Poolwerx’s focus on both service and retail ensures a constant market presence.”

4. Low Barrier to Entry and Scalability

Starting a franchise can be a daunting prospect, particularly with concerns about initial investment costs. Poolwerx addresses this concern directly, offering new franchises for under $150,000, including working capital. This low cost of entry, combined with the potential for rapid startup, makes Poolwerx an accessible opportunity for many aspiring business owners. 

“Because of our simple and affordable model, new franchise partners can be open for business  within months of deciding to move forward,” said Powell. “We have low fixed costs, translating to better break-even points and quick ramp ups.” 

Furthermore, the franchise model is highly scalable, offering opportunities for territory expansion or revenue growth within existing markets. 

5. Comprehensive Support 

Poolwerx is committed to the success of its franchise partners, providing extensive technical training, professional marketing support and a state-of-the-art training facility. With extensive training in water chemistry, hydrology and business processes, franchise partners from all walks of life can be transformed into proficient pool care experts. 

“Our franchise partners benefit from an experienced digital marketing team, for example, to improve Google search results, online reviews and social reputation,” said Powell. “We also have a state-of-the-art training facility for technicians and franchise partners to stay current with new products and technology.”

Plus, for existing business owners already in the pool industry looking to scale, Poolwerx offers an efficient conversion program to tap into its proven business model, comprehensive support system and emphasis on franchise partner success.

Why Now Is the Time to Join Poolwerx

All of these factors, combined with the industry's growth trajectory and Poolwerx's established brand reputation, present a compelling case for potential franchise partners. As the pool industry continues to expand, a Poolwerx franchise provides a solid foundation for entrepreneurs looking to make a splash in the entrepreneurial waters.

Poolwerx is poised for even greater growth, hoping to achieve U.S expansion to 120+ stores — including multi-site franchise partners with multiple locations — adding 30 new franchises annually in the U.S. The team has identified several markets primed for growth, including Texas (Houston, San Antonio and Austin), North Carolina, Georgia, Minnesota and Wisconsin.

For more details on franchising with Poolwerx, visit 1851franchise.com/poolwerx/info.