1851

Popeyes&rsquo; trendy chicken sandwich <a href="https://1851franchise.com/it-was-fun-while-it-lasted-popeyes-has-officially-sold-out-of-its-new-chicken-sandwich-2710867" style="text-decoration-line:none" target="_blank">may be out of stock for a while</a>, but the brand isn&rsquo;t giving up on the buzz just yet. Now, the chain is inviting customers to <a href="https://www.restaurantdive.com/news/popeyes-asks-customers-to-byo-bun-after-chicken-sandwich-sellout/562776/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">&quot;BYOB &ndash; Bring Your Own Bun.&rdquo;</a>

<a href="https://twitter.com/PopeyesChicken/status/1172118882154364929?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1172118882154364929&amp%3Bref_url=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa29035970%2Fpopeyes-byo-bun-sandwich-reactions%2F&utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to a recent tweet</a>, Popeyes is encouraging customers to order a 3-piece meal and make a sandwich with their own bun. To promote the idea, the <a href="https://youtu.be/JQjiOKM9WRc?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">brand has released a video</a> showing perplexed customers grappling with the idea.&nbsp;

While the marketing stunt is obviously a bit tongue-in-cheek, customers aren&rsquo;t too happy. One user even brought up <a href="https://1851franchise.com/popeyes-chicken-sandwich-has-started-serious-twitter-beef-2710776" style="text-decoration-line:none" target="_blank">the chain&rsquo;s recent beef </a>with Chick-fil-A, <a href="https://twitter.com/TheKitchenista/status/1172142503019057152?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1172142503019057152&amp%3Bref_url=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa29035970%2Fpopeyes-byo-bun-sandwich-reactions%2F&utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">tweeting</a>, &ldquo;Popeyes is asking you to assemble a chicken sandwich at home like IKEA furniture. Wow. Chick-fil-A would never.&rdquo; Another <a href="https://twitter.com/BobbyKoveck/status/1172278899885191169?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Twitter user</a> took it one step further, saying, &ldquo;This is the worst marketing I&rsquo;ve ever seen.&rdquo;

Believe it or not, this isn&rsquo;t the first time a QSR chain has tried to turn a supply shortage&nbsp; into a marketing stunt. In February of last year, <a href="https://www.bbc.com/news/newsbeat-43169625?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">KFC took out ads in newspapers showing an empty bucket</a> after <a href="https://www.inc.com/peter-economy/kfcs-surprisingly-brilliant-move-might-have-just-changed-future-of-fast-food-forever.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">running out of chicken at 900 restaurants in the UK</a>.&nbsp;

Still, besides selling out, the Popeyes sandwich was one of the most successful fast-food product launches in recent memory. The franchise generated $65 million earned media value in the first two weeks after the launch, according to <a href="https://www.vox.com/the-goods/2019/9/6/20852676/popeyes-chicken-sandwich-chick-fil-a-sandwich-wars?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Apex Marketing Group</a>, and even <a href="https://www.cnbc.com/2019/09/09/popeyes-sold-an-estimated-1000-chicken-sandwiches-a-day-doubling-store-traffic.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">doubled its average store traffic</a>.&nbsp;

While QSR and fast casual franchisors <a href="https://1851franchise.com/taco-bell-reveals-cause-of-the-great-tortilla-shortage-2710660" style="text-decoration-line:none" target="_blank">learn how to deal with shortages</a>, perhaps Popeyes is setting a good example&mdash;as the old saying goes, &quot;There&#39;s no such thing as bad publicity.&quot;

To read more on the story, <a href="https://www.wsj.com/articles/popeyes-chicken-idea-could-come-home-to-roost-11568393194?utm_source=1851franchise.com&utm_medium=article&utm_campaign=popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign-2711048" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">click here</a>.

Popeyes Makes the Best Out of a Bad Situation With Funny 'Bring Your Own Bun' Campaign

1851 Franchise

The chicken franchise is finding creative ways to deal with its recent shortage of chicken sandwiches. 


popeyes-makes-the-best-out-of-a-bad-situation-with-funny-bring-your-own-bun-campaign

Woodhouse Spas

Photo of exterior of Woodhouse Spa location

How Woodhouse Spas Leverages Learning Management Systems

woodhouse-spa-franchise-training-lms

Image Studios

image of studios salon suites stylists business owners

Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

benefits-image-studios-salon-suites

IMAGE Studios Offers a Scalable, Real Estate-Focused Franchise Opportunity in an Industry Projected to More Than Double Within a Decade

image-studios-franchise-opportunity

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Popeyes Makes the Best Out of a Bad Situation With Funny 'Bring Your Own Bun' Campaign

MORE STORIES LIKE THIS